rehab studio Uses AI to Empower Creatives with the New Cannes Idea Validator

AI empowers creatives to confidently pitch bigger and bolder ideas to clients by quickly validating their concepts through synthetic user personas, modelled on real human data. 

The Synthetic Personas successfully identified The First Digital Nation by The Government of Tuvalu as the stand-out entry.

Introducing the: Cannes Idea Validator

Winning ideas at Cannes are validated against synthetic Cannes personalities for affinity. 

By having ideas validated against personas, creatives can be more confident to sell big ideas, knowing that they resonate with their target audience.

Live at Cannes 2023

Rehab Agency has trained the Idea Validator on six Cannes- inspired personalities that will descend the Croisette this year.

Throughout the week, winning campaigns from Cannes will be submitted to the tool, and Rehab Agency will be sharing the results live here and Twitter.

Users can also submit their ideas via the app to see their affinity scores.

How the tool works

AI is trained on specific user-personas tailored to real target audiences. These could be consumers, influencers, or even a competitor. 

Users are able to submit ideas. They will then be presented with instant affinity scores from the list of personalities, ranked from highest to lowest. 

Creatives can select a specific personality to see an affinity statement, which breaks down how well their idea resonates with the target audience. 

Post Cannes: Are our Synthetic Personas strong enough to align with human judges?

Rehab Agency picked the Titanium category as a test bed for a more in-depth exploration of the Idea Validator’s effectiveness.

A short, shortlist (13 entries) and good, publicly available insight into each of the shortlisted projects: View shortlist here.

With this additional info and good boundaries in terms of shortlist length, could the Synthetic Personas successfully identify the human-selected, Titanium Winner?

🏆 The Synthetic Personas successfully identified, The First Digital Nation by The Government of Tuvalu as the stand-out entry.

To see how campaigns score amongst our AI personalities, try out the Idea Validator.