Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Regina Blitz Celebrates Life’s Messy Moments with Happimess Campaign



A campaign from Five by Five for the household towel brand designed to alleviate the stress of family mess

Regina Blitz Celebrates Life’s Messy Moments with Happimess Campaign

From runs in the mud to finger painting and messy play, Regina Blitz is always on hand to help clear up so parents needn’t worry about making a mess in the first place. 

Running across digital and social channels, with support from PR and mummy influencers, the four-month campaign achieved an overall reach in excess of 440 million.

National PR coverage appeared in the Mail Online, Metro, The Sun, Sunday Mirror and Sunday People. Parenting and Retail press also featured the news about the biggest lockdown messes parents have had to put up with.

Instagram influencers utilised lockdown activity packs, including branded children’s aprons, painting kits, slime, flour and much more to create authentic content with their family. 


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People

Categories: Cleaning Products, Home

Five by Five UK, Wed, 03 Jun 2020 13:14:13 GMT