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Regina Blitz Celebrates Life’s Messy Moments with Happimess Campaign

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A campaign from Five by Five for the household towel brand designed to alleviate the stress of family mess

Regina Blitz Celebrates Life’s Messy Moments with Happimess Campaign

From runs in the mud to finger painting and messy play, Regina Blitz is always on hand to help clear up so parents needn’t worry about making a mess in the first place. 

Running across digital and social channels, with support from PR and mummy influencers, the four-month campaign achieved an overall reach in excess of 440 million.

National PR coverage appeared in the Mail Online, Metro, The Sun, Sunday Mirror and Sunday People. Parenting and Retail press also featured the news about the biggest lockdown messes parents have had to put up with.

Instagram influencers utilised lockdown activity packs, including branded children’s aprons, painting kits, slime, flour and much more to create authentic content with their family. 

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Client

Advertiser: Sofidel

Creative Agency

Creative Agency: Five by Five

Genres: People

Categories: Home, Cleaning Products

Five by Five, Wed, 03 Jun 2020 13:14:13 GMT