Regal and Quality Meats Appeal to Reluctant Moviegoers in Latest Campaign

The new advertising campaign from Regal and creative agency Quality Meats want reluctant moviegoers off the couch and into their local theatres. Three commercials, directed by late-night funnyman Andy Richter, airing on connected TV platforms employ familiar movie characters to crank up the FOMO (fear of missing out) among stay-at-home viewers.

“Movie theatres are gathering places where viewers collectively experience important events in pop culture. You’re fully immersed in a story projected on a big screen the way it was intended,” said Rodney Griffin, creative director at Regal. “If you wait to watch at home, you’re missing out on being a part of that moment.”

Regal’s new messaging urges movie fans not to delay seeing the films that everyone is talking about. The humorous creative from Quality Meats aims to shake formerly devout moviegoers out of their homebody habits.

“We wanted these to be funny enough to jar people into going to the movies, much like how the characters jar the people in the spots into agreeing to go,” continued Griffin. “Working with Andy Richter and Quality Meats was a blast, and the results from our collaboration get to the heart of the matter.”

The national campaign went into the broadcast market at the start of August with the spots airing on connected TV platforms and select social media channels to reach at-home viewers where and when they need to hear the appeal most.