Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Refuge’s Reversible Poems Take Their Shocking Message to TV and Radio

Creative 130 Add to collection

The powerful TV campaign from McCann Bristol will premiere on Christmas Day during James Corden’s Carpool Karaoke

Refuge’s Reversible Poems Take Their Shocking Message to TV and Radio
The TV advert from Refuge’s powerful and much talked about reversible poems campaign, which sets out to raise awareness of domestic violence, created by McCann Bristol, is set to premiere on Sky1 on Christmas Day during James Corden’s Carpool Karaoke.
 
Award-winning director Steve Reeves of Another Film Company created the two powerful 60-second films shot on one continuous rolling film. The camera starts low on the actors’ faces to capture the joy and excitement of Christmas, as the poem turns, the camera rolls back in and moves to position above the actors to heighten their vulnerability.
 
Maxine Peake, a long-standing supporter of Refuge, provides the voiceover for both films, which are rated 12A. Mistletoe will premiere on Christmas Day, featuring Grace Stotesbury, 23, in her first TV film role. Meanwhile Sasha Frost, 34, acts in Auld Lang Syne, which comes with an extra caution due to content of a distressing nature.

Leicester Square Odeon and Haymarket Empire will screen the films between 4th- 10th January. A radio advert featuring Maxine Peake airs on Planet Rock and Heat Radio from Christmas Eve to New Year’s Eve.

The poems were created by Zane Radcliffe and Ken Sara of McCann Bristol. Post-production was by Craft London, Cherry Cherry and sound and audio by SNK. FleishmanHillard Fishburn and McCann provided PR for the campaign. Media was negotiated by Universal McCann across McCann’s Bristol and Birmingham offices. Everyone involved in the campaign has donated their services to Refuge free of charge.
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Storytelling

Categories: Charity, Corporate, Social and PSAs

McCann EMEA, Fri, 21 Dec 2018 11:39:33 GMT