Refuel with Football Legend Hines Ward

Football legend Hines Ward may have hung up his helmet and pads, but that doesn’t mean he’s stopped pushing the boundaries of his athletic ability. Now, just one year after ending his 14-year pro football career, Ward has partnered with REFUEL | ‘got chocolate milk?’ to take on the most revered, yet challenging one-day endurance event on the planet: the 2013 IRONMAN® World Championship triathlon on the Island of Hawaii.

 

 

Ward’s journey to transform into an IRONMAN triathlete is part of the “BECOME ONE” program, which, through a captivating online documentary series airing on http://www.gotchocolatemilk.com will follow Ward and three other athletes on a seven-month training journey to the 140.6-mile IRONMAN World Championship on October 12, 2013.

 

Credits

 

Deutsch New York:

Partner/ Chief Creative Officer: Greg DiNoto

SVP, Group Creative Director: Bernie Hogya

Art Director: Meryl Stebel

Copywriter: Alex Waxman

EVP/Director of Integrated Production: Joe Calabrese

Producer: Amy Houston

Senior Project Manager: Mike Schlachter

 

Production Company:

Schumann & Company 

Director/Photographer: Sandro

Executive Producer: Tamber Johnson

Wardrobe Stylist: Lori Modungo

DP: Anthony Arendt

Gaffer: Michel Koepke

 

Editorial:

Editor(s): Cohan Andersen -­‐ Deutsch NY Mr. Editorial

 

Post Facility:

MassMarket, NY

Lead Compositor/Colorist: Fabien Coupez

 

Visual Effects Company:

MassMarket, NY 

Executive Producer: Louisa Cartwright

Producer: Marcus Lansdell

Lead Compositor/Colorist: Fabien Coupez