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Refuel with Football Legend Hines Ward



New campaign from Deutsch New York

Refuel with Football Legend Hines Ward


Football legend Hines Ward may have hung up his helmet and pads, but that doesn’t mean he’s stopped pushing the boundaries of his athletic ability. Now, just one year after ending his 14-year pro football career, Ward has partnered with REFUEL | ‘got chocolate milk?’ to take on the most revered, yet challenging one-day endurance event on the planet: the 2013 IRONMAN® World Championship triathlon on the Island of Hawaii.
Ward’s journey to transform into an IRONMAN triathlete is part of the “BECOME ONE” program, which, through a captivating online documentary series airing on will follow Ward and three other athletes on a seven-month training journey to the 140.6-mile IRONMAN World Championship on October 12, 2013.
Deutsch New York:
Partner/ Chief Creative Officer: Greg DiNoto
SVP, Group Creative Director: Bernie Hogya
Art Director: Meryl Stebel
Copywriter: Alex Waxman
EVP/Director of Integrated Production: Joe Calabrese
Producer: Amy Houston
Senior Project Manager: Mike Schlachter
Production Company:
Schumann & Company 
Director/Photographer: Sandro
Executive Producer: Tamber Johnson
Wardrobe Stylist: Lori Modungo
DP: Anthony Arendt
Gaffer: Michel Koepke
Editor(s): Cohan Andersen -­‐ Deutsch NY Mr. Editorial
Post Facility:
MassMarket, NY
Lead Compositor/Colorist: Fabien Coupez
Visual Effects Company:
MassMarket, NY 
Executive Producer: Louisa Cartwright
Producer: Marcus Lansdell
Lead Compositor/Colorist: Fabien Coupez


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