Digital studio Reel FX (Dallas/Santa Monica) has added Senior Editor Greg Sunmark to their creative roster. Sunmark comes to Reel FX from Red Car, where he spent the last 10 years as an editor. Throughout his career he’s worked with top agencies including BBDO, Leo Burnett, DraftFCB and DDB on major national brands such as Chrysler, Midas and McDonalds. Recent work for Sunmark includes the touching spot, “State of Hope,” for State Farm from DDB Chicago and director Joe Pytka, which aired at the Hurricane Sandy relief concert that took place in Madison Square Garden on December 12, 2012.
Reel FX Commercial General Manager Keith McCabe notes, “Greg is the epitome of everything we look for in an artist here at Reel FX. Not only is he is an amazingly talented editor with a unique style and gift for storytelling, he is also incredibly collaborative, great with creatives, and a true pleasure to work with. We could not be more excited to have Greg join our team.”
Executive Producer Gary Banks, also noted, “Finding the right senior editor is a tough challenge. They need to have a strong creative opinion, but know how to communicate it without killing anyone. After talking with many of Greg’s previous agency clients they all told stories that basically said the same things: “he’s a great editor”, “he won’t let you down” and “he’s the nicest guy to work with”. I’m proud he’s joined Reel FX!”
Adds Sunmark, “From their business model to their geographic location, Reel FX is breaking the mold. They’ve got a lot of complimentary disciplines under one roof, and you feel this creative energy just pouring out of the place. I’m fascinated by that, and I’m really excited to join the team.”