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Reed.co.uk Switches to Corgis in Jubilee Special ‘Love Mondays Again’ Campaign

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The Queen’s favourite breed takes centre stage in campaign from isobel

Reed.co.uk Switches to Corgis in Jubilee Special ‘Love Mondays Again’ Campaign

Reed.co.uk, one of the UK’s leading jobs and careers sites has launched a new campaign to celebrate the Queen’s Platinum Jubilee.

The new version of Reed’s ‘Love Mondays Again’ campaign features six Corgis, famously the Queen’s favourite breed, in the shape of MONDAY.

The campaign was created by independent creative agency isobel.  

isobel’s first campaign for the recruiter, in 2021, featured fluffy Pomeranians spelling Monday, as well as Donuts and Lilos.

The Platinum Jubilee Corgis campaign will run across London, in bus and taxi wrap takeovers. 

Reed is also partnering with the new Crossrail Elizabeth Line, as one of five partner brands launching the new line.  For the launch of the Elizabeth Line, animated versions of the Corgis will run on platforms, as well as carriage takeovers and station OOH.

The campaign features the celebratory Jubilee line, “Great job Ma’am”, and the CTA:  “Find a job one adores at Reed.co.uk”.

The campaign runs from Tuesday 24th May for six weeks.

James Reed, chairman of Reed.co.uk, states: “The Queen has done an outstanding job as Head of State for 70 years, and as the UK’s leading job and career specialist, we wanted to joyously celebrate this moment. Our Pomeranians ‘Love Mondays’ campaign has performed very well for us and become a real people's favourite, so a celebratory Corgis version seems perfect to mark this very special occasion. Great job, Ma’am!”

Rob Fletcher, executive creative director at isobel, states: “Our initial Love Monday’s Again campaign is all about portraying Monday as something that people love.  So, switching from Pomeranians to Corgis to mark the Jubilee was a no brainer really. Hopefully it will make people smile."

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Credits

Agency: isobel

Executive Creative Director: Rob Fletcher

Creatives: Tom Dyson, Lance Boreham

Account Executive: Ellie Dickinson

Motion : James Lyle

Managing Partner: Jamie Williams

isobel, Thu, 26 May 2022 08:55:10 GMT