Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Reebok's Flexweave Campaign Stars Man with Fastest Feet in the World

Creative 0 Add to collection

Luis Badillo Jr shows his skills in spot created by Venables Bell + Partners, produced by Furlined, with VFX by Blacksmith and editing by Work Editorial

Reebok's Flexweave Campaign Stars Man with Fastest Feet in the World
On March 1, Reebok will officially unveil its newest footwear technology – Flexweave. The new weave upper will arrive in earnest on the FAST Flexweave – a new running shoe touted for its ability to offer flexibility, durability, lightness and fit in equal parts.  
 
In support of the launch, the brand has set in motion a digital tease campaign this month across social, before a full international marketing push from March 1 onwards.

A centre piece to the campaign is a hero film featuring Reebok partner & speed training specialist Luis Badillo Jr as well as a number of static executions featuring professional football athletes Devonta Freeman and Brandin Cooks.
 
 
Flexweave is an open figure-8 weave construction that can interlock unlimited strands of fibers to create a single surface construction, providing improved fit and performance through specialized tailored zones. It is set to become a huge franchise property for the brand moving into 2018 and beyond with a number of exciting silhouettes and projects underway.  It is the latest landmark technology from the Reebok Innovation Collective – a dedicated unit within Reebok, devoted to the development of cutting-edge technology in footwear and apparel.
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Music

Mix: One Union Recording

Music : SOUTH Music and Sound

Sound Design: Therapy Studios

Sound Editor: Eddie Kim (Designer)

Sound Engineer: Joaby Deal

Offline

Edit Assistant: Paul Jarolimekproner

Edit Company: Work Editorial

Editor: Stewart Reeves

Post Production / VFX

Colourist: Tom Poole

Producer: Marlo Baird

VFX: Blacksmith

VFX Producer: Charlotte Arnold and Alexa Maur

VFX Supervisor: Iwan Zwarts

Production Company

Production Company: Furlined

Director: Henry Hobson

DOP: Kasper Tuxen

Executive Producer: Ben Davies

Line Producer: Bill James

Client

Advertiser: Reebok

Creative Agency

Agency Production: Julia Oetker-Kast

Chairman: Paul Venables

Copywriters: Ryan Hoercher & Jake Riley

Creative Agency: Venables Bell + Partners

Director of Integrated Production: Craig Allen

Executive Creative Director: Will McGinness

Group Strategy Director: Jodi Shelley

Head of Strategy: Michael Davidson

Senior Art Director: Tim Green

Brand Director: Nicole Spinelli

Brand Manager: Nicole Spinelli

Business Affairs Manager: Susan Conklin

Creative Manager: Katrina Strich (Resources)

Group Brand Director: GROUP BRAND DIRECTOR

Associate Creative Director: Byron del Rosario

lbbonline.com, Wed, 21 Feb 2018 13:31:11 GMT