Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Reebok's Flexweave Campaign Stars Man with Fastest Feet in the World


Luis Badillo Jr shows his skills in spot created by Venables Bell + Partners, produced by Furlined, with VFX by Blacksmith and editing by Work Editorial

Reebok's Flexweave Campaign Stars Man with Fastest Feet in the World
On March 1, Reebok will officially unveil its newest footwear technology – Flexweave. The new weave upper will arrive in earnest on the FAST Flexweave – a new running shoe touted for its ability to offer flexibility, durability, lightness and fit in equal parts.  
In support of the launch, the brand has set in motion a digital tease campaign this month across social, before a full international marketing push from March 1 onwards.

A centre piece to the campaign is a hero film featuring Reebok partner & speed training specialist Luis Badillo Jr as well as a number of static executions featuring professional football athletes Devonta Freeman and Brandin Cooks.
Flexweave is an open figure-8 weave construction that can interlock unlimited strands of fibers to create a single surface construction, providing improved fit and performance through specialized tailored zones. It is set to become a huge franchise property for the brand moving into 2018 and beyond with a number of exciting silhouettes and projects underway.  It is the latest landmark technology from the Reebok Innovation Collective – a dedicated unit within Reebok, devoted to the development of cutting-edge technology in footwear and apparel.


Agency / Creative
Music / Sound
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world., Wed, 21 Feb 2018 13:31:11 GMT