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Reebok Personifies The Classic in Gorgeous NY-Set Short from RSA

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Editors’ Choice: Brand continues collaboration with The Rig Out with gritty tale of a northern English lad in New York

Reebok Personifies The Classic in Gorgeous NY-Set Short from RSA

Following on from the 2014 release of ‘Give Me Your Classics…’, a gritty indie film telling the story of living for the future and the impact of now, Reebok Classic continues to develop the series, this time bringing the Classic heritage story to the US. The brand has continued to work with The Rig Out and RSA Films.

In support of the Reebok Ventilator’s 25th anniversary this year, Reebok Classic takes to the streets of New York to tell a story of opportunity, possibility and new beginnings, reliving the brand’s development in the States during the 90’s.


The film documents a young Northern lad heading stateside in search of new beginnings, looking to discover what America has to offer. Set to the backdrop of Manhattan and framed by the Gowanus projects in Brooklyn, our protagonist finds the answer to his question and fulfils his destiny. This inspirational film is created with an aspirational creative direction that reflects Reebok Classic’s heritage as a pioneering product brand, celebrating the past, present and future of British youth culture.

The collaboration with The Rig Out and RSA films materialised through a mutual creative vision to create cutting edge short films that bring the Reebok Classic brand story to life. “This Is The Start Of Something” focuses on a man’s journey through life with the transition of moving cities, developing themes of identity and belonging. 

As part of the overall campaign, Reebok will be rewarding a young creative the chance to fulfil their creative dreams. Follow Reebok Classic on Facebook, Twitter or Instagram for more information on how to be a part of this unique and exciting opportunity, working with one of the most powerful brands in the history of footwear.


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Client

Brand: Reebok

Production Company

Director: Antony Crook

Production Company: RSA Films

Creative Agency

Creative Agency: The Rig Out

Genres: People, Scenic, Storytelling, Dialogue

Categories: Clothing and Fashion, Sportswear

RSA Films, Thu, 19 Mar 2015 16:33:35 GMT