Redmart Imagines Bizarre Innovations That Might Be Keeping Its Produce so Fresh

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The Secret Little Agency's 'Freshness Recognition' campaign speculates about wacky inventions behind the online grocer's commitment to freshness
Redmart Imagines Bizarre Innovations That Might Be Keeping Its Produce so Fresh

RedMart, one of Asia's leading online grocers, has unveiled ‘Freshness Recognition (FR)’, a new campaign showcasing RedMart’s superior capabilities in sourcing, picking and delivering only the freshest items for customers.

“We know many customers to have overactive imaginations about how their fresh foods are sourced and delivered,” said a spokesperson at The Secret Little Agency, “so this became a rich creative territory for us to demonstrate RedMart’s unrelenting commitment to freshness.”


The largely digital and social campaign features several films that focus on bringing to life three of RedMart's FR innovations – Unbroken Cold Chain, Touch-Free Journey and Quality Verification – as well as the expedited, direct-to-consumer journey that customers enjoy when they order groceries through RedMart.

“Our aim is to position RedMart as the trusted authority on freshness in Singapore. We want our customers to be reassured when they buy fresh groceries online with RedMart, and to think of us first as their go-to supermarket for all their household needs,” said Jean Thomas, VP Marketing at RedMart.


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Production Company

Production Company: The Sweet Shop

Director: Simon Cracknell

Creative Agency

Creative Agency: The Secret Little Agency

Client

Advertiser: RedMart

Brand: RedMart

Genres: People

Categories: Online retailers, Retail and Restaurants

The Secret Little Agency, 1 year ago