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Creative in association withGear Seven
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Redmart Imagines Bizarre Innovations That Might Be Keeping Its Produce so Fresh

17/01/2019
Creative Agency
Singapore, Singapore
261
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The Secret Little Agency's 'Freshness Recognition' campaign speculates about wacky inventions behind the online grocer's commitment to freshness

RedMart, one of Asia's leading online grocers, has unveiled ‘Freshness Recognition (FR)’, a new campaign showcasing RedMart’s superior capabilities in sourcing, picking and delivering only the freshest items for customers.

“We know many customers to have overactive imaginations about how their fresh foods are sourced and delivered,” said a spokesperson at The Secret Little Agency, “so this became a rich creative territory for us to demonstrate RedMart’s unrelenting commitment to freshness.”


The largely digital and social campaign features several films that focus on bringing to life three of RedMart's FR innovations – Unbroken Cold Chain, Touch-Free Journey and Quality Verification – as well as the expedited, direct-to-consumer journey that customers enjoy when they order groceries through RedMart.

“Our aim is to position RedMart as the trusted authority on freshness in Singapore. We want our customers to be reassured when they buy fresh groceries online with RedMart, and to think of us first as their go-to supermarket for all their household needs,” said Jean Thomas, VP Marketing at RedMart.


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