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Reddit Users Craft Animated Adventure Short for Taco Bell

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The short from Deutsch LA follows u/Tmanowen on an epic journey to get a Taco Bell Quesalupa
Reddit Users Craft Animated Adventure Short for Taco Bell

What lengths would you go just for a bite of your favorite meal? 

In their newest social campaign, Taco Bell worked with the Reddit community to bring one user's epic journey for the Quesalupa to life as an animated short titled, 'u/Tmanowen's Adventure.' 

Outlined in u/Tmanowen's original Reddit post, is a story of how he fell in love with the Quesalupa and his heartbreak when it left the menu. After hearing that the Quesalupa was returning to a test market in Knoxville, TN, he traveled over 900 miles through air and land to finally reunite with the Quesalupa. 

The short, made entirely by Reddit users, brings this story to life through various animation styles - from 2D to stop motion -  unique to each Reddit contributor. Additionally, the original score was composed by a Reddit community member and the short is voiced by u/Tmanowen himself. 

'u/Tmanowen's Adventure' was made in collaboration with creative agency Deutsch LA and launches today across Taco Bell owned social channels, including TikTok, Instagram, Twitter and YouTube. It will also be posted on Reddit.


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Client Credits

VP Marketing Activation: Sasha Wolfe

Senior Director of Advertising: Ashley Prollamante

Associate Advertising Manager: Kristen Powell

Social Media Associate Manager: Erika Prime

Social Media Associate Manager: Melly Ramirez

Social Media Strategist: Lauren Freund


Deutsch LA Credits and Titles
Creative Credits

Creative Director: Daniel Chen

Creative Director: Stephanie Kohnen

Associate Creative Director: Maria Snell

Associate Creative Director: Christian Silva

Senior Art Director: Karter Krasselt

Copywriter: Ryan Siepert

Art Director: Cameron Cartwright

Copywriter: Amy Char

Executive Producer: Paul Roy

Producer: Mel Case

Music Director: Chip Herter

Music Coordinator: Will Eichler

Account Management

Group Account Director: Matt Matzen

Account Director: Kelly Childers

Account Supervisor: Natalie Brock

Assistant Account Executive: Daniela Chang


Account Planning

Group Strategy Director: Kelsey Karson

Associate Strategy Director, Social: Lauren Murphy

Strategist: Karina Azevedo


Business Affairs/Traffic

Executive Business Affairs Manager: Ken Rongey

Senior Business Affairs Manager: Kevin Nickels

Executive Broadcast Traffic Manager: Courtney Tylka

Video Editorial Company

Production Company Name: Two Fresh

Creative Director/Founder: Phil Guthrie

Executive Producer/Partner: Scott Rothstein

Producer: Rachael Cohen

Audio Post Company

Production Company Name: Steelhead

Head of Post Production & Operations: Jen Mersis

Audio Producer: Monica Arnold

Mixer: Cayce Sylvester

Genres: Animation, Storytelling

Categories: Media and Entertainment, Online Media

Deutsch LA, Wed, 12 May 2021 22:04:06 GMT