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Reddit Made a (Static, Five-Second) Super Bowl Ad

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R/GA California leans into the platform's recent underdog narrative with a typically unique and stripped-back effort

Reddit Made a (Static, Five-Second) Super Bowl Ad
Reddit’s very first Super Bowl ad - and television commercial, for that matter - aired last night during Q2. 

The blink-and-you’ll miss it static ad flashed on screen for mere seconds in what was a pretty unconventional approach to the typically big-budget, flashy commercials we expect during the Big Game.

The past two weeks have shown that powerful things can happen when passionate communities come together around something they care about - be it pets to personal finance, skincare to stonks - and inspired by the power of its online communities, Reddit and R/GA (Reddit’s agency of record) rallied against the odds to make this quirky, uniquely-Reddit spot - that was reportedly created in just a few days.

Check it out below.



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Agency

AGENCY: R/GA California

VP, EXECUTIVE CREATIVE DIRECTOR: Bryan Gregg

EXECUTIVE CREATIVE DIRECTOR, STUDIOS: Chapin Clark

CREATIVE DIRECTOR: Kevin Koller

ASSOCIATE CREATIVE DIRECTOR, STUDIOS: Kirstie Bones

ASSOCIATE CREATIVE DIRECTOR, COPY: Jocelyn McCanles

SENIOR COPYWRITER: Scott Steele

ART DIRECTOR: Ben Muckensturm

GROUP PRODUCTION DIRECTOR, STUDIOS: Hana Newman

MOTION DESIGN DIRECTOR: Felipe Mahalem

CONTENT PRODUCER: Janie Penney

SVP, MANAGING DIRECTOR: David Corns

VP, HEAD OF MEDIA: Ellie Bamford

GROUP DIRECTOR, MEDIA OPERATIONS: Liz Hart

MEDIA DIRECTOR: Faviana Campbell

MEDIA PLANNER/BUYER: Devon Bremer

VP, EXECUTIVE STRATEGY DIRECTOR: Yael Cersarkas

STRATEGY DIRECTOR: Kaitlyn Frysztak

VP, MD, CLIENT SERVICES: Cara Watson

ACCOUNT DIRECTOR: Parry Rominger

VP, EXECUTIVE PRODUCTION DIRECTOR: Julie Andrews

GROUP DIRECTOR, PRODUCTION: Catherine Hughes

SENIOR PRODUCER: Katie Cahill

DIRECTOR, BUSINESS AFFAIRS: Lynda Blaney-Smith

SENIOR MANAGER, BUSINESS AFFAIRS: Natalie Roback


Client

Client: Reddit

CHIEF MARKETING OFFICER: Roxy Young

SENIOR MARKETING LEAD: Dong Chen

MARKETING SPECIALIST: Katie Ambrose

HEAD OF BRAND CREATIVE: Tavish MacLellan

CREATIVE LEAD: Chris Potts

Categories: Media and Entertainment, Online

lbbonline.com, Mon, 08 Feb 2021 10:16:23 GMT