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Redbubble Appoints First Agency of Record

Hires, Wins & Business 54 Add to collection

Team One and its production hub, The Pub, will oversee strategy, creative and media for the brand in the US

Redbubble Appoints First Agency of Record

Today, Redbubble, the world’s largest online marketplace for print-on-demand products designed and sold by independent artists, announced their partnership with adjoined entities within the Publicis Groupe network, The Pub and Team One, the fully integrated agency for premium brands.

Redbubble Group - comprised of Redbubble Limited and its subsidiaries including TP Apparel LLC (TeePublic) - supports a community of more than 800k independent artists who have earned more than $100 million in sales of their designs on over 125 different products - from wall art and mugs to t-shirts, hats and more. Customers from approximately 200 countries have shopped on Redbubble marketplaces, finding perfectly personal products that support self-expression and belonging through creativity. Operating in the fast growing retail e-commerce industry, the company has become a market leader in print-on-demand since it was founded in Australia in 2006.

Recognizing the tremendous growth opportunity in brand, Redbubble brought on Blake Bakanoff as VP of brand (previously CCO of ebay, and SVP creative for Moxie, Publicis before that) in May '21 to help launch the global brand awareness in the US. The company selected The Pub @ Team One as their agency partner to increase overall brand awareness and further build its brand with the gen z audience.

The Pub @ Team One will handle brand strategy, creative, production and media duties for all US markets.

"We are creating a hybrid centre of Brand Creation Excellence, utilising the strengths in an external Media and Content Creation powerhouse with our internal, passionate Brand Intelligence,” said Blake Bakanoff, VP of brand. “This partnership brings us the extra fierceness we need to punch above our weight in connecting unconventional content with provocative media - all at service to our newest audience, with the largest growing buying power in ecommerce history."

The first work from this partnership is expected to launch later this month; it will look to specifically build awareness and intrigue for Redbubble among the gen z audience, integrating and highlighting the unique artists the brand works with — bringing a sense of belonging through expression.

“We’re thrilled to bring a new marketing model to life for Redbubble, one that combines Team One’s deep media expertise and knowledge of gen z consumers with The Pub’s dynamic approach to content,” remarked Kyle Acquistapace, chief media officer, Team One.

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DiGennaro Communications, Mon, 11 Jul 2022 16:39:47 GMT