Red Tettemer O’Connell + Partners Expands Agency Leadership Team

Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P) announced today that it has promoted four longtime employees to associate partner. These new roles fall across digital, creative, and business affairs, among other areas of the agency, and mark an elevated offering for the agency’s clients, which include Stanley Black & Decker, Dietz & Watson, and Nestlé.

The new associate partners include Adam Leaventon as managing director and head of business affairs, Uri Weingarten as director of digital, Susan Baraczek as director of client services, and Todd Taylor as executive creative director. Leaventon and Weingarten will report to Steve Red, president and co-chief creative officer, Taylor will report to Steve O’Connell, partner and co-chief creative officer, while Baraczek will report to Carla Mote, managing partner, account management.

“We’re proud to announce a new level of partnership at RTO+P,” Red said. “Susan, Adam, Todd and Uri have been partners in spirit for a long time, continually using their talent and gumption to help push the agency forward, so we’re stoked to have them riding alongside us as official partners now.”

Once a lawyer at a global firm before leading the Lifestyle Business for PUMA, Leaventon’s diverse experience gives him an aptitude for everything that propels RTO+P forward. During his tenure with the agency, he has overseen the strategy team and has developed work for the likes of Dockers, Under Armour, Dietz & Watson, Halo Top, and Stanley Black & Decker’s portfolio of brands.

Weingarten co-founded one of Europe’s first mobile-focused agencies in 2001 in London, working with Vodafone, T-Mobile, AT&T, and media companies Warner & Sony, before making the jump to RTO+P in 2011 Heading up the agency’s digital strategy practice for several years now, he has worked with the likes of Planet Fitness, Keurig, and Kellogg’s during his RTO+P tenure.

Classically trained but contemporary-minded, Baraczek started her career at Ogilvy, where she led the Motorola team before managing the international Samsung team at Leo Burnett. At RTO+P, she has emerged as the agency’s most seasoned account manager over the last 15 years, leading businesses including Stanley Black & Decker, California Association of REALTORS, and FOX Networks.

Lastly, as one of RTO+P’s most tenured creatives, Taylor currently manages the agency’s creative teams alongside Red and O’Connell to ensure the agency delivers on-point, category-defining work, partnering with iconic and up-and-coming brands including Dietz & Watson, Nesquik, and William Grant & Sons’ portfolio brands.

“These promotions will impact every area of our business – from creative to account management to staff training – for the better,” said Mote.

“Relentless reinvention has always driven this agency forward,” added O’Connell. “This symbolic new beginning represents an opportunity to evolve again, never settle, to always figure out the next best step – and that’s exciting.”

All four Associate Partners begin in their new roles immediately.