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Red Star FC Launches Unique Scavenger Hunt for Last Tickets of the Season

23/05/2023
Advertising Agency
Paris, France
145
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Campaign from BETC Paris sees last tickets transform into iconic objects from famous flea market and open to members of the public

On the occasion of the last match of the season, Red Star transforms its last tickets into iconic objects of the famous Saint-Ouen Flea Market. The operation 'FLEA TICKETS' has been conceived in collaboration with the BETC Paris agency.

For the last day of the championship, the Red Star joined forces with the Dauphine, Vernaison, Biron and Paul Bert Serpette markets of the Puces of Saint-Ouen. The largest art and antiques market in the world, which covers more than seven hectares, attracts more than five million visitors a year. This partnership reaffirms the club's attachment to its territory and takes the form of a unique treasure hunt.

Fourteen unusual objects, created by Red Star, are hidden in various exhibitors of the famous markets. Each of these objects offers two tickets to the last home match of the season at the Bauer Stadium.

From this Saturday 20th May, Red Star fans will be able to embark on this new unique treasure hunt, in search of various hidden objects that they will be able to collect free of charge. Among the objects to be found are: a painting, a silver tray, a vinyl, an engraved glass, figurines, a plate, a ticket, an audio cassette, a cushion, a street-art work, a retro jersey, an old postcard, a book, as well as a signed photo. All of these items must be found by 14 lucky hunters who will be able to attend this final confrontation for free. If you find one of the objects, you can contact Red Star and send a photo of the object on one of its social networks (Instagram, Twitter, Facebook) or by email news@redstar.fr to receive the two tickets to attend the Red Star Vs. Stade Briochin match, on Friday 26th May at 9pm at the Stade Bauer.

Medhy Allaouchiche, president of the Flea Market association, "The Red Star FC is a major and iconic player in the city of Saint-Ouen. The Flea Market association is delighted to have been able to join forces with the club with the red star club for this creative and original operation, which reflects the values of the city of Saint-Ouen, those of the flea market and of Red Star. We hope that this operation will facilitate a strong and lasting relationship between our entities.”

Patrice Haddad, president of Red Star FC, adds, "We have always wanted to promote our region, and this desire is concretely materialised through this type of action. Today the Red Star is definitely anchored in the 93, with the renovation of the Bauer Stadium and our training centre. Organising this event with the Puces of Saint-Ouen, one of the symbols of the city, is a source of pride. It is also a different way of offering tickets with this fun treasure hunt, for a match that is in very high demand.”

The Red Star FC match against Stade Briochin (St-Brieuc) will take place on Friday 26th May at 9pm at the Stade Bauer.

Credits
Brand
Agency / Creative
Production
Work from BETC Paris
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