Red Rock Deli is inviting viewers to try its finest range yet, Red Rock Deli Special Reserve, with a new ad for its deliciously indulgent range of premium crisps via Clemenger BBDO, Sydney.
Says Cath Archer, marketing manager, Red Rock Deli: "Our food curious consumers are always searching for special new taste experiences. Red Rock Deli's new Special Reserve range are ultra-deluxe potato crisps that feature luxurious new flavour combinations that take snacking to a new level of taste and sophistication."
The finest Australian potatoes are rough cut and slow-cooked in 100% sunflower oil and are combined with high-end ingredients to create three completely new inspired flavour combinations for Australian consumers - Wagyu Beef & Wasabi Cream, Creamy Saffron & Sage, and Champagne Vinaigrette & Shallot. The latter flavour combines the elegant and zingy taste of real French champagne vinaigrette with delicious shallot and is the featured flavour in the new campaign.
The Special Reserve advertisement is the third in a series of exciting new commercials for the brand.
Says Andy Pontin, CEO, Clemenger BBDO Sydney: "A proven way to overcome consumer apathy towards advertising is a creative idea that grows over time. Red Rock Deli is a great and successful example of this. This is the third iteration in the campaign and the results speak for themselves. Plus it helps that Red Rock Deli tastes amazing."
The TV campaign starting 3rd July on free to air and digital channels will be backed up by a range of activities, including outdoor display posters, sampling and a social media campaign targeted at curious foodies.
Advertising Agency: Clemenger BBDO Sydney Director: Jeffrey Darling Production Company: Velvet Production Company Producer: Imogen Darling-Blair Editor: Adam Wills Post Production: Fin Design Sound design (Andrew Stevenson) & Music composition (Hylton Mowday): We Love Jam Studios Media buying: PHD Marketing Manager: Cath Archer Assistant Brand Manager: Tania James