Red Robin Gives You 'All the Fulls' in Campaign Focused on Family Connections

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The Integer Group launches a fully integrated, family-focused campaign for the restaurant
Red Robin Gives You 'All the Fulls' in Campaign Focused on Family Connections

Red Robin today announced the launch of its 'All The Fulls' integrated marketing campaign, focused on creating real connections with real families. The emotional campaign plays on the word 'Full' to engage guests, elevate the brand and strengthen loyalty.

Families are eating out more, but sitting down less, so quick meals are a real need. Red Robin is committed to delivering crave-worthy meals, while ensuring families leave with more than a full belly. So Red Robin delivers what families need most: real connection. The campaign’s core message is that 'at Red Robin, the feeling you get is so much more than full.'


At Red Robin, we believe every meal should be meaning.full
Every moment should be joy.full
And every bite should always be bliss.full
So gather the fam and pack the table.full
You’ll still leave with a wallet.full
At Red Robin
You get all the fulls.

Running July 15th through the end of 2019, Red Robin’s 'All The Fulls' campaign features television supported by radio, OOH, digital, email, direct mail, PR, social and influencers. The campaign also extends into the restaurant with activations and offerings, including 'event.full' moments that will turn mealtime into cherished family experiences.


“We are extremely excited to launch our new campaign and cannot wait for our guests to feel ‘All the Fulls,’” said Jonathan Muhtar, EVP, chief concept officer for Red Robin. “No one makes moments of connection over craveable food more memorable than Red Robin, and our new campaign delivers a wink, a surprise and the emotional lift our guests are craving.”
The Integer Group, a key member of Omnicom Group Inc., conceptualised the campaign as the brand AOR for Red Robin, working in conjunction with Assembly, Red Robin’s media agency, and Coyne PR.

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Client

Advertiser: Red Robin

Creative Agency

Creative Agency: The Integer Group

Creative Director: Dustin Bredice

Copywriter: Mark Pantsari

Art Director: Carrie Nesler

Account Lead: Wendy Winter (VP)

Account Director: Tadar Puakpaibool

Account Supervisor: Allison Kohnle

Account Executive: Katie Jarrett

Assistant Account Executive: Zach Miller

Project Manager: Katie Pedersen

Social Media Manager: Courtney Bentz

Group Creative Director: Ross Snodgrass

Senior Art Director: Evan McHugh, Baird Clinkscales

Senior Copywriter: Jess Polk

Account Planning: Brigitte Connell (Senior)

Senior Designer: Chris Koenke

Designer: Carrie Nesler

Videographer: Jon Giehl

Editor: Jon Giehl

Social Producer: Patrick Gannon

Senior Social Manager: Susan Parsons

Genres: People, Dialogue

Categories: Restaurants, Retail and Restaurants

The Integer Group, 10 months ago