Red Robin today announced the launch of its 'All The Fulls' integrated marketing campaign, focused on creating real connections with real families. The emotional campaign plays on the word 'Full' to engage guests, elevate the brand and strengthen loyalty.
Families are eating out more, but sitting down less, so quick meals are a real need. Red Robin is committed to delivering crave-worthy meals, while ensuring families leave with more than a full belly. So Red Robin delivers what families need most: real connection. The campaign’s core message is that 'at Red Robin, the feeling you get is so much more than full.'
At Red Robin, we believe every meal should be meaning.full
Every moment should be joy.full
And every bite should always be bliss.full
So gather the fam and pack the table.full
You’ll still leave with a wallet.full
At Red Robin
You get all the fulls.
Running July 15th through the end of 2019, Red Robin’s 'All The Fulls' campaign features television supported by radio, OOH, digital, email, direct mail, PR, social and influencers. The campaign also extends into the restaurant with activations and offerings, including 'event.full' moments that will turn mealtime into cherished family experiences.
“We are extremely excited to launch our new campaign and cannot wait for our guests to feel ‘All the Fulls,’” said Jonathan Muhtar, EVP, chief concept officer for Red Robin. “No one makes moments of connection over craveable food more memorable than Red Robin, and our new campaign delivers a wink, a surprise and the emotional lift our guests are craving.”
The Integer Group, a key member of Omnicom Group Inc., conceptualised the campaign as the brand AOR for Red Robin, working in conjunction with Assembly, Red Robin’s media agency, and Coyne PR.
Creative Agency: The Integer Group
Creative Director: Dustin Bredice
Copywriter: Mark Pantsari
Art Director: Carrie Nesler
Account Lead: Wendy Winter (VP)
Account Director: Tadar Puakpaibool
Account Supervisor: Allison Kohnle
Account Executive: Katie Jarrett
Assistant Account Executive: Zach Miller
Project Manager: Katie Pedersen
Social Media Manager: Courtney Bentz
Group Creative Director: Ross Snodgrass
Senior Art Director: Evan McHugh, Baird Clinkscales
Senior Copywriter: Jess Polk
Account Planning: Brigitte Connell (Senior)
Senior Designer: Chris Koenke
Designer: Carrie Nesler
Videographer: Jon Giehl
Editor: Jon Giehl
Social Producer: Patrick Gannon
Senior Social Manager: Susan Parsons