Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Red Fuse Powers Y&R Yangon to Myanmar’s First Ever Cannes Lion



Colgate-Palmolive’s ‘Turning Packaging into Education’ campaign wins

Red Fuse Powers Y&R Yangon to Myanmar’s First Ever Cannes Lion

Red Fuse Communications Hong Kong has powered Y&R Yangon to win Myanmar’s first ever Cannes Lions trophy for Colgate-Palmolive’s ‘Turning Packaging into Education’ campaign.

Targeting primary school children with very little or zero access to traditional or digital media, the creative idea led to a set of classroom posters that explained the importance of good oral health and how to achieve it. 

With the Colgate distribution network growing into the deepest pockets of the country, it was decided to actually print the posters inside the large cardboard boxes housing the familiar red toothpaste cartons, knowing they would reach the rural areas that traditional media couldn’t. Local store owners took the posters to their children’s school. Interactivity was added by providing a toll-free phone number for teachers to call to be able to listen to recorded educational materials.

view more - Awards and Events
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world., Wed, 18 Jun 2014 15:11:50 GMT