Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Red Dwarf Crew Reunited in ‘Stellar Rescue’ Campaign for The AA

Creative 294 Add to collection

The breakdown service's digitally-enhanced services come to the aid of the space crew in sci-fi campaign by adam&eveDDB

Red Dwarf Crew Reunited in ‘Stellar Rescue’ Campaign for The AA
The AA has reunited the crew from the successful comedy series, Red Dwarf, in a new brand campaign designed to highlight the benefits of its digitally-enhanced breakdown service. 

Created by adam&eveDDB, the launch spot was written by creative duo Jon Farley and Alex Lucas, in collaboration with Red Dwarf creators, Doug Naylor and Rob Grant. The ad was produced by Another Film Company and directed by their double BAFTA winning Director Declan Lowney.

‘Stellar Rescue’, which launches on July 1st, depicts the crew stranded in space with Rimmer haplessly trying to follow old-fashioned breakdown protocols, while Lister finds an altogether smarter and simpler solution thanks to the AA app. 

The campaign, which ends with the line ‘The future of breakdown, today’, highlights that the app allows AA members to report a breakdown at the touch of a button, pinpoint their exact location, and then track their mechanic on their phone.  

It will run across TV, cinema, OOH, VOD and radio, with media planning and buying from Goodstuff. Phase 1 will be hero-ing Red Dwarf, and Phase2 will focus on demonstrating exactly how the AA is the future of breakdown, through smarter, data and tech-enabled media choices focused on digital audio, OOH; device and location targeting. Izzy Thompson, Business Director said, “Working closely with the AA and adam&eveDDB to bring this to life as our first project has been incredibly exciting and rewarding.” 

The AA’s marketing director, Tracy Abraham, remarked, “This campaign signals a bold new chapter for the AA in our story of digital transformation, setting the benchmark for simpler and smarter products and services for UK drivers.”
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Music Supervision: Sorcha Collister

Music Company: Platinum Rye

Music : Red Dwarf Theme (Howard Goodall)


Edit Company: Stitch

Editor: Leo King


Sound Company: Factory

Sound Engineer: Anthony Moore

Post Production / VFX

Post Production Company: nineteentwenty

Producer: David Keegan

VFX Supervisor: Chrys Aldred, Ludo Fealy

Colourist: Kai Van Beers

2D Artist: Peter Philips, Claire Larkin, Nicole Palucsis, Adam McHale

3D Artist: James White, Johan Barrios, Adam White

Production Company

Production Company: Another Film Company

Producer: Simon Monhemius

Director: Declan Lowney

DOP: Simon Richards

Media Agency

Media Agency: Goodstuff

Media Planners: Izzy Thompson, Hannah Brady, Hamish Kydd


Advertiser: The AA

Marketing Director: Tracy Abraham

Head of Brand: Caroline Smith

Senior Marketing Manager: Kate Coleman

Creative Agency

Creative Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Copywriter: Alex Lucas

Art Director: Jon Farley

Producer: Sally Pritchett, Angus Smith

Planner: Nick Hirst, Tom Sussman, Maarten Van Daele

Group Executive Creative Director: Ben Tollett

Chief Executive Officer: Mat Goff and Tammy Einav

Managing Director: Paul Billingsley

Account Director: Charlie Simpson and Rob Jones

Account Manager: Megan Hill

Designer / Typographer: Alex Fairman and Sam Stabler

Genres: Comedy, Visual VFX, People, Storytelling, Dialogue

Categories: Insurance, Finance

adam&eveDDB, Tue, 02 Jul 2019 10:18:04 GMT