agency Red Agency has opened its first international office in
Singapore. Red Agency Singapore will focus on PR, social media and
content marketing, to drive agile and innovative solutions for clients
in the market.
Red Agency is wholly owned by Havas and has taken
on the former Havas Worldwide Siren PR operation, the integrated public
relations consultancy founded in January 2010 and then acquired by the
Havas Group in November 2011.
The move takes advantage of a
realignment of talent and capabilities within the Havas Village in
Singapore. The agency will look to bring the same success to the market
that it has achieved in Australia with an overriding ambition to create
campaigns that are 'deliberately shareable', powered by data and
insights from the collective might of the Havas Village proposition.
Red Agency Singapore will already be managing a cross-industry client
roster that includes Sony, Brocade, Sophos, TD Ameritrade, Tokio Marine,
Sanofi-Aventis, Air France-KLM and UD Trucks. Additionally, a number of
new clients will be announced in the coming weeks.
Group CEO, James Wright (pictured above right), said, "We believe the
Singapore market has an increasing appetite for the type of work we do.
We will be driving a lot of cross-fertilisation in knowledge, skills and
client opportunities between the two markets. We want to bring our
borderless creative approach to our clients in Singapore in order to
provide them with an unfair advantage in market and deliver great
Red Agency in Singapore will be led by
Allanjit Singh (pictured above left), who will retain his role as
Managing Director, as well as Head of Social for the Havas Creative
Group, allowing both entities to feed off synergies in strategic
planning, ideation and performance measurement.
Singh said, "The
launch of Red Agency Singapore is a testament to the dedication across
the Havas Village to deliver unblinkered thinking to our clients. This
is our chance to renew our focus on data-powered strategy, compelling
storytelling and results that make real business impact. The team and I
are excited to become part of the Red team and energised by the prospect
of being able to showcase the output of this process to the
The team will collaborate closely with Havas
Village sister agencies locally in Havas Media and Havas Worldwide to
deliver on the global Havas Together strategy, an aggressive integration
of creative, media, PR and digital.
Wright, who also has
responsibility for the Havas PR APAC region, added, "We have spent the
last couple of months getting ready for this with training and pooling
experiences from all the teams. Already we have received a lot of
positive feedback to our market entry from clients and industry
contacts. The team is super excited to get going."
will now have offices in Singapore, Sydney, Melbourne and Brisbane. The
new team in Singapore will also feed off Red Agency's specialist
divisions in Red Guerilla, its brand experience arm, and #RedSocial, its
social strategy and community execution team.