Record Breaking Sales Santa Is Back to Deliver Tickets for New Hampshire Lottery

Unsurprisingly – at least for anyone who dabbles in scratchers or buys them for every annual Yankee Swap – the holiday season is historically one of the biggest sales periods for lotteries, and that’s no exception for the New Hampshire Lottery – the first government-run lottery in the US.

The team couldn’t have anticipated that the December 2022 debut of New Hampshire Nick would contribute to multiple sales records – including two of the highest weekly scratch ticket sales ($8,055,592 and $8,135,487) in the Lottery’s 59-year history.

Starting December 4th, the NH Lottery and agency of record GYK Antler will be bringing New Hampshire Nick back for his second year of spreading joy and lucky lottery tickets, with a spot called 'Pit Stop' and a new iteration of the advertising campaign that will run on TV, social media and radio.

Two 'New Hampshire Nick' campaign spots see why Nick is the perfect vehicle for promoting product, as he delivers lottery tickets to everyone on his Nice List. Highly relatable and likable to our broad 18+ Granite State audience, Nick is the kind of character who can come back, and deliver year after year – not your classic storybook 'jolly' ole St. Nick, he’s more of a cool, modern-day Nick, who embodies the 'Live Free or Die' vibes of New Hampshire.