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Recipe's 888casino Film Captures Anticipation and Suspense of Its Latest Platform Experience

Creative 163 Add to collection

The new site is powered by a brand new gaming platform and web application with a mobile-first approach to the re-design

Recipe's  888casino Film Captures Anticipation and Suspense of Its Latest Platform Experience

Creative agency Recipe has created new work in its long-running ‘suspense’ campaign for 888casino to support the launch of 888casino’s new platform which offers hundreds of new games and a faster, more reliable experience to players. The new site is powered by a brand new gaming platform and web application with a mobile-first approach to the re-design.

The new campaign – ‘Suspense - New Heights’ - for its 888casino Roulette and Slots games has been created set inside the game, depicting the suspense found on 888casino.

A 30-second spot for 888casino Roulette ad, entitled ‘Trapeze’ opens on a spinning roulette wheel which quickly transitions again to a fantastical arena in which we see three trapeze artists dressed all in Roulette colours of white, red and black We witness a competition with the black and red trapeze artistes trying to grab the ‘white ball’ artiste. Between this we cut back to our roulette wheel as the ball slows down to settle in a pocket – the suspense builds, will it be red or black? The ad ends with the voiceover: “Suspense in every moment. The new 888casino - Taking it to new heights.”

Meanwhile a spot for 888casino Slots games, entitled ‘Tightrope’ is set in a fantastical, brightly lit arena, with the viewer travelling through the slots reel to meet a tightrope artiste carefully walking a rope. With the slot machine icons circulating the tightrope and with building suspense the tightrope artiste leaps forward for the final golden bell icon. The ad then cuts to black as the voiceover again says: “Suspense in every moment. The new 888casino - Taking it to new heights.”

Dom Roe, Planning Director of strategy at Recipe said “Online casinos all look, feel and talk the same. They tend to depict the win, but for our customers, it’s the anticipation of the win which is most exciting”.

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Music

Sound Editor: Bassline Studios - Yossi Rabinovish

Post Production / VFX

Post Production Company: Geronimo Post & Design

Client

Advertiser: 888holdings

Marketing Director: Guy Tal

Production Company

Account Services: Efrat Erlich Israelof (Account Director)

Director: Tamir Avidor

DOP: Tobias Hochstein

Executive Producer: Tamir Avidor

Offline Editor: Maor Keshet

Post Production: Rutie Keinan

Producer: Ran Harush

Production Company: Paradiso Filmmakers

Production Manager: Or Amiad

Creative Agency

Account Managers: Samuel Amponsah

Business Director: Sarah Trebilcock

Creative Agency: Recipe

Creative Director: Matt Waller

Creative Founder: Dan Jacobs

Creatives: Anna Gladwin

Planning Director: Dom Roe

Genres: Visual VFX, People, Musical

Categories: Gambling, Sports and Leisure

Recipe, Thu, 25 Oct 2018 16:49:53 GMT