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Recipe Launches '60s Pop Art Inspired Campaign for Wink Bingo

Creative 402 Add to collection

Created by Recipe, the spot is part of a new positioning move for the gaming company's brand aestheic

Recipe Launches '60s Pop Art Inspired Campaign for Wink Bingo
Today sees the launch of a new campaign for Wink Bingo. Created by London-based creative agency Recipe, the new TV and VOD campaign unveils a new positioning for the brand and a new endline: ‘You’ve Earned It’.

The 30-second TV/VOD campaign calls upon the unsung heroes – the ‘Wonder Women of the World’ – who deserve more, so Wink Bingo is rewarding them for being the hard-working and fun-loving people they are.

Wink Bingo is more rewarding because it offers more mini games, more extras and bingo bonuses, testing players’ skills and providing more chances to win. And now players are able to earn rewards that can be transferred into vouchers to be spent at their favourite high-street retailers.

The campaign and website launch a bold new look that reflects the fun and playful nature of Wink Bingo players.  

Matt Waller, Creative Director at Recipe said, “Our new approach recognises and applauds all our busy players, who choose to spend a little of their hard-earned moments with Wink Bingo“.

Recipe is lead creative agency across 888poker, 888sport, 888casino and Wink Bingo
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Production Company

Director: Ariel Pridan

Production Company: Paradiso Filmmakers


Editor: Maor Keshet

Creative Agency

Account Executive: Anna Green

Creative Agency: Recipe

Creatives: Anna Gladwin and Christian Fugallo

Media Planner: VCCP Media


Composer: Tomer Biran

Post Production / VFX

Managing Director: Rutie Keinan

Post Production Company: Gravity VFX


Advertiser: 888 Holdings

Advertising Director: Guy Tal

Recipe, Thu, 25 Jan 2018 15:36:08 GMT