Between dick pics and swipe fatigue, dating is getting a bad rap (and love is nowhere to be found). So, when it comes to the world of love and dating, you can take advice from your friends… OR you can take it from Rebel Wilson.
In its first work with global creative agency, 72andSunny Los Angeles, Match has enlisted Rebel, who is confident enough to call BS on the world of modern dating.
In the new campaign, 'Let’s Make Love,' Rebel hosts a podcast-like show
where she puts bad dating behaviors (unsolicited pictures, ghosting, getting “zombied”) on blast while helping daters who are ready for more move on from the frustrations modern dating can bring. Through her empowering and optimistic - yet relatable - point of view, she encourages singles to embrace their feelings, get a heart on, and find love on Match.
Adam Szajgin, creative director, 72andSunny Los Angeles, said: “People are ready to make love, but like actual love. We just needed a way to talk about this timeless topic that wasn’t cheesy or sappy. So, we enlisted Rebel Wilson who can say what we’re all feeling about dating in a relatable but ridiculous way, gave her a pretend podcast, and asked her to help people get their heart on.”
“Match has always been about making love – like, real, actual love,” added Ayesha Gilarde, CMO at Match. “In partnership with Rebel Wilson, we are excited to give a voice to the challenges daters face today in a fun and relatable way, all the while encouraging singles to get out there and make some love.”
Rebel says: “Dating shouldn't be a numbers game - or any game at all - it should be about finding YOUR number one partner. So I’m teaming up with Match to start talking about real feelings, real commitment and treating each other like the amazing effing people we are! So for all you hopeful daters out there looking for your person, join me in flipping the script on dating today and let’s make love... some real love.”