The campaign from TBWA\Chiat\Day NY highlights how Facebook Portal helps people feel together with friends and family during the holiday season
Portal, the smart video calling device from Facebook, has debuted its holiday TV campaign featuring Rebel Wilson and Leslie Jones. The TV campaign features vignettes of Rebel and Leslie’s holiday celebrations.
We all know the holidays will look very different this year. The good news: Portal from Facebook helps you feel close to family, even if you can’t be together. So you, your friends, and your family can partake in all of your favourite holiday traditions, from baking treats and wrapping gifts to just hanging out and spending time together.
In the U.S., Rebel Wilson and Leslie Jones will star in Portal’s consumer marketing campaign. The campaign gives an inside look at Rebel and Leslie’s holiday traditions, highlighting how the family of Portals from Facebook help them both feel together with friends and family during the holiday season no matter where they are.
Rebel Wilson's spot having launched on 9th November and Leslie Jones to launch on 16th.
In 'Baking', Rebel Wilson starts a new tradition as she teaches her family to make her famous Holiday rolls over Portal. But her instructions get a little untraditional, and a lot hilarious. The film features some special guests including Rebel’s sister, Anna.
In 'Party', Leslie Jones hosts a virtual holiday dance party with friends showing off their impressive dance moves – especially Leslie – while listening to the absurdly catchy tune 'Jingle Jangle'. Rebel and Leslie are both unabashedly authentic, warm and humorous, characteristics they both bring to the campaign to highlight how Portal helps you connect.
The Christmas campaign will show how Portal’s immersive features - including Smart Camera, Messenger Rooms, Story Time, AR Masks, Built-in Alexa, and the newest feature, Integration with Zoom and more - will help us to celebrate our yearly traditions, and even make some new ones.
The multi-film campaign is directed by Jody Hill and Maggie Carey of Caviar, and created with creative agency TBWA\Chiat\Day New York.
The campaign, which runs through the holiday season, also includes social, and digital display ads.
Portal Holiday Promotions
Portal is the perfect gift this holiday season. You can shop limited-time deals here, on Amazon, Best Buy and Target.