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Rebecca Camhi Joins Sway Group as Director of Client Services



Former UEG and Edelman exec to focus on delivering value across expanding client roster

Rebecca Camhi Joins Sway Group as Director of Client Services

Sway Group, a leading influencer marketing and branded content agency, announces today the appointment of Rebecca Camhi as Director of Client Services, a new role focused on delivering value with extraordinary client service.  She will also oversee Sway Group’s recent launch of its new college athlete recruitment efforts.  Camhi was most recently vice president at United Entertainment Group (UEG).

Sway Group’s CEO Danielle Wiley comments: “Rebecca coming to Sway Group feels like a homecoming. We worked together at Edelman and I have long been a fan. We look forward to her leadership as we accelerate our agency growth.”

Camhi assumes an executive-level role on a number of key Sway accounts and is charged with cultivating strategic relationships with clients to develop insights, strategies and solutions for marketing success.

In addition, Camhi will oversee Sway Group’s business strategy and implementation for  offerings related to NCAA opportunities.  Following NCAA’s decision to let college athletes monetize their name, image and likeness (NIL), Sway Group is expanding its network and welcoming all student athletes to join its influencer community, regardless of league/division status, or social media follower count.  In her new role, Camhi will be responsible for creating and executing these college athlete activation capabilities and will also oversee Sway Group’s recruitment website:

“Sway Group is always ahead of the curve and I’ve long-admired their focus on crafting custom, creative and comprehensive programs to reach the right consumers on the right platforms at the right time,” notes Camhi.  “I’m excited to join the team.”

The new appointment comes on the heels of Sway Group’s streak of new business assignments that span evenly between agency and brand-direct, including programs for Vision Service Plan (VSP), Shaklee Nutrition Company, the Service Employees International Union (SEIU), a large, regional healthcare company and a well-known tech giant.

With more than 30,000 authenticated creators in its influencer network, Sway Group works with influencers of all audience sizes, with a particular focus on high-engagement nano and micro influencers. In 2021, Sway Group was selected by Chief Marketer as one of four influencer marketing agencies in the “Chief Marketer 200,” representing best-in-class brand engagement and activation agencies across 11 categories.

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Marketing Matters, Mon, 15 Nov 2021 09:36:22 GMT