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Reality TV Stars The Scott Brothers Show How Homeownership Dreams Can Become Reality

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BBDO New York launches latest spot for American Family Insurance directed by Matt Smukler

Reality TV Stars The Scott Brothers Show How Homeownership Dreams Can Become Reality

American Family Insurance is launching brand new advertising promoting its homeowners insurance. The work features real estate and renovation TV personalities, and recently minted American Family Insurance brand ambassadors as of 2021, Drew and Jonathan Scott. In the new spot, the brothers help a young family imagine the potential of a new home that needs a little TLC - a space where the family’s dreams can be realised. 

Building on American Family Insurance’s spring executions, which were the first to feature the Scott brothers, the latest work, called 'Curb Appeal', once again highlights the brand and the brothers’ shared dedication to inspiring, protecting and restoring dreams and mutual belief that any dream is achievable with the right support. 

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Spot: “Curb Appeal”

Creative Agency: BBDO New York 

Worldwide Chief Creative Officer: David Lubars

EVP, Executive Creative Director: Tim Bayne

ACD/Copywriter: Matt Low

ACD/Art Director: Kristin Clark

Group Executive Producer: Amy Wertheimer

Executive Producer: Regina Iannuzzi

Executive Music Producer: Melissa Chester

SVP, Production Services Director: Jessica Nugent

Senior Business Affairs Manager: Heather Weissman

Group Planning Director: Kimberly Ryneska

Data Solutions Manager: Cam D’Auria

EVP, Senior Director: Gina Christie

VP, Account Director: Clarissa Lampertz

Account Executive: Karolin Kreke


Production Company: Rakish

Director: Matt Smukler

Executive Producer: Preston Garrett

Executive Producer: Brad Johns

Producer: Gayleen Sharon

Editorial: Nomad Editing Company

Editor: Jai Shukla

Producer: Laura O’Shea

Executive Producer: Jennifer Lederman

Head of Production: Sheena Wagaman

Senior Assistant Editor: Nick Dorman

Assistant Editor: Henry Carroll  

VFX: Framestore

Producer: Scott Tinter

Executive Producer: Dan Roberts

Creative Director: James Rogers

VFX/Set Supervisor: Eric Rosenfeld

Color: Company 3

Colorist: Tim Masick

Color Producer: Kevin Breheny

Audio Mix: Sound Lounge

Music: Master License for “It’s My House” by Mika

Mixer:  Rob DiFonda

Categories: Insurance, Finance

BBDO New York, Thu, 19 Aug 2021 13:30:22 GMT