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Reality Platform Gong’s Super Bowl Ad Reveals the Sound of Success

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barrettSF campaign highlights brands ability to help businesses boost sales

Reality Platform Gong’s Super Bowl Ad Reveals the Sound of Success

Gong, the reality platform leveraging artificial intelligence to transform revenue and customer-facing teams, today revealed the sound of success – understandable in any language – in a new commercial that will air during the Super Bowl. The spot, highlighting Gong’s ability to help businesses increase sales, is running (loudly) on NBC and on social media.

The new Super Bowl commercial communicates the benefits of the Gong Reality Platform in a fun, visceral way. “If after seeing the ad you don’t recognise the sound of winning, or associate it with Gong’s brand name, you probably had your sound muted,” said Udi Ledergor, Gong’s chief marketing officer. “We love helping our customers win more sales and we enjoy celebrating them in a fun, loud way.”

The Gong Reality Platform automatically captures customer interactions – via texts, video calls, phone calls, emails and more – and then guides teams on how to improve business performance. Gong is proven to improve the performance of customer-facing teams and is rated as a top software product, according to thousands of customer reviews.

Gong first ran a Super Bowl commercial last year, targeting the Seattle, San Francisco and New York markets. The ad helped create the company’s biggest-ever sales pipeline and strong social media buzz.

This year’s ad will again run in the San Francisco Bay Area and expand to the Chicago and Boston markets – a reflection of Gong’s growing focus on new industries and geographies that are rapidly adopting its solutions.

"Gong is all about helping sales teams sell more,” said Todd Eisner, partner, executive creative director for barrettSF, which created the ad. “The fact that the company is named Gong gave us licence to celebrate that in the loudest way possible."

The new Gong commercial first ran January 30th during the NFC Championship game and is scheduled to run during the Super Bowl game on Sunday. The spot is supported by social media efforts on Linkedin, Instagram and Twitter. 

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Client

CLIENT: GONG

Chief Executive Officer: Amit Bendov

Chief Marketing Officer: Udi Ledergor

Director of Brand & Creative: Lee Mincy

Agency

AGENCY: BARRETTSF

Executive Creative Director: Jamie Barrett

Executive Creative Director: Todd Eisner

Associate Creative Director: Byron Wages

Associate Creative Director: Gabe Sherman

Head of Production: Conor Duignan

Producer: Marianne Lawlor

Head of Accounts: Robert Woods

Account Director: Colleen Ridder


Production

PRODUCTION COMPANY: DUMMY

Director: Harold Einstein

Director of Photography: Glynn Speeckaert

Line Producer: Michael Kanter

Edit

EDIT: ARCADE

Editor: Sean LaGrange

Assistant Editor: Joelle Graham

Executive Producer: Crissy DeSimone

Post Producer: Tom Barnett

Colour

COLOUR: COMPANY 3

Colorist: Tim Masick

Mix and Sound

MIX + SOUND DESIGN: M SQUARED

Sound Engineer: Mark Pitchford

VFX

VFX + FINISHING: THE MILL

Managing Director: Anastasia von Rahl

VFX Supervisor: James Allen

Producer: Francesca Moran

Genres: People, Comedy

Sapka Communications, Thu, 10 Feb 2022 09:21:39 GMT