Tue, 10 Jan 2017 15:42:44 GMT
Annex films have spent the last two months touring the UK finding and shooting real people for a new campaign for Kellogg’s cornflakes.
The campaign, marking the brand’s first TV ad in five years, rolls out over the next 12 months and is a combination of TV ads and online films that explores the quirks around how people have their 'perfect bowl' of cornflakes. No script, no story board and a very trusting client enabled Annex director Oscar Cariss to craft a number of charming performances from those they met along the way.
The films created with Leo Burnett London, are a real departure from how Kellogg’s have previously presented their brand and are designed to have a unique presence and true stand out when on air.
Genres: Documentary, Comedy, People, Storytelling, DialogueAnnex, Tue, 10 Jan 2017 15:42:44 GMT