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Real Kellogg's Fans are the Stars in Latest Campaign

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Annex's Oscar Cariss serves up the 'Perfect Bowl' for Kellogg's

Real Kellogg's Fans are the Stars in Latest Campaign

Annex films have spent the last two months touring the UK finding and shooting real people for a new campaign for Kellogg’s cornflakes.

The campaign, marking the brand’s first TV ad in five years, rolls out over the next 12 months and is a combination of TV ads and online films that explores the quirks around how people have their 'perfect bowl' of cornflakes.  No script, no story board and a very trusting client enabled Annex director Oscar Cariss to craft a number of charming performances from those they met along the way. 

The films created with Leo Burnett London, are a real departure from how Kellogg’s have previously presented their brand and are designed to have a unique presence and true stand out when on air.

video
Kellogg's Cornflakes
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Genres: Dialogue, Documentary, People, Storytelling, Comedy

Annex, Tue, 10 Jan 2017 15:42:44 GMT