Real Kashmir FC Celebrates its Unreal Fans With Shared Jerseys

Are you a die-hard football fan? Then you would know how a fan’s life is contingent to its favourite team. Real Kashmir FC found new fans during last year’s I-League (Indian premier football league) – the Unreal Fans, the die-hard fans of rival teams supporting Real Kashmir FC! To celebrate these Unreal Fans, RKFC announces the launch of a limited edition Shared Jersey.

Last year, in the I-league, a mere three year old club Real Kashmir FC, finished 3rd in their debut season, playing against the giants of Indian soccer league, some of who have a legacy of more than 100 years.

Through social listening, a very unusual social media trend was observed. Real Kashmir FC, with its incredible performance, inspired fans of other football clubs who started supporting them!

These fans became an inspiration for the campaign ‘The Unreal Fans of Real Kashmir’, which the club launched in partnership with adidas to celebrate the unreal support garnered in the 2018-19 season. Taking the digital campaign forward and commemorating the fans fervour for RKFC, for the first time ever, RKFC designed a special Shared Jersey for these UNREAL FANS. This jersey has the fan’s favourite club’s colours on the outside and Real Kashmir FC’s colours on the inside.

RKFC dedicated these jerseys to Unreal fans and these were sent to 500 such fans who had commented last year.

This initiative is an extension to the digital campaign launched last year on digital channels that showcased the faith the unreal fans showed towards Real Kashmir FC.

Speaking about the initiative, Shamim Mehraj, co-owner, Real Kashmir Football Club said: “The team is only three years old, and what was really touching was the way rival fans were supporting us. It was quite unreal! That is why, to honour these #UnrealFans of Real Kashmir, we brought out the Shared Jersey. Now they can go on supporting us without letting down their main club loyalty.”

Adding on the idea, Aneesh Jaisinghani, ECD Cheil India said: “In football, usually fans only support one team in a particular league. There are no second favourites! But, through our social listening we came across a very unusual social media trend last season. Many of the fans of RKFC’s rivals were supporting RKFC. As unreal it may seem, it did happen! And that’s how the idea of Shared Jersey came to life! We are already seeing celebrity fans and fans across the country appreciating our initiative and encouraging the team! We would love to see more and more fans showing their love for RKFC while they play and move ahead in the game!”

The Shared Jersey is a very simple idea that acknowledges and seeks continued support of the die-hard fans of rival clubs who also supported Real Kashmir FC last season.