Fri, 06 Sep 2019 15:14:02 GMT
As part of the Drive Something Bigger Than Yourself brand POV, Johannes Leonardo has launched a new spot for the VW Atlas.
Directed by Hollywood film director John Hillcoat and set to Johnny Cash's These Are My People, 'Same Difference' is a 60-second spot that tells the story of four American families, from all different backgrounds, going through their morning routine.
The families live in different parts of the country, speak different languages but as they go through a typical, chaotic morning, you see that despite their differences they are incredibly similar.
Once the kids finally make it out of the house in their different uniforms, hauling different gear and equipment to their VW Atlas out front, the parents each impart to their kids the same value of being part of a team.
The spot was created with real families, to truly showcase our nation’s true diversity that brings a level of authenticity to the creative.
The spot ends with the line, 'There’s Room For Everyone', highlighting the notion that just like the country it was designed for, there’s enough room for everyone in the Atlas.view more - CreativeJohannes Leonardo, Fri, 06 Sep 2019 15:14:02 GMT