Real Dunelm Shoppers Star in New Campaign Shot by 2AM's Joe Roberts

Creative 418 Add to collection
MullenLowe London launches new spots for the homewares brand
Real Dunelm Shoppers Star in New Campaign Shot by 2AM's Joe Roberts

2AM’s Joe Roberts directs this new TVC campaign for homewares brand Dunelm, launching this week. 

The 30 second commercials feature real Dunelm customers, in their own homes, discussing their respective styles in a frank, honest and often amusing fashion.

The films, created by MullenLowe London, have a beautifully cinematic documentary / portraiture style. Filmed in Sheffield and Hertfordshire, the cast were found after an extensive street casting process across the UK.

Dunelm - ‘Home of Homes’
Dunelm - ‘Home of Homes’
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

Post Production Company: MPC

Colourist: Kai Van Beers @ MPC

Production Company

Production Company: 2AM

Director: Joe Roberts

Executive Producer: Nick Crabb / Aly Moffat

Producer: Alice Morris

DOP: Karl Poyzer

Production Manager: Gareth Crothers

Production Design: Tim Gibson


Sound Design: Ben Gulvin @ 750mph


Editor: James Forbes-Robertson @ White House Post

Creative Agency

Creative Agency: MullenLowe London

Executive Creative Director: Mark Elwood

Senior Creative: Bronwyn Sweeny

Senior Producer: Claire Toms

Junior Producer: Katie Colhoun


Advertiser: Dunelm

Genres: Documentary, People, Storytelling

Categories: Home, Bedroom

2AM, 1 year ago