2AM’s Joe Roberts directs this new TVC campaign for homewares brand Dunelm, launching this week. 

The 30 second commercials feature real Dunelm customers, in their own homes, discussing their respective styles in a frank, honest and often amusing fashion.

The films, created by MullenLowe London, have a beautifully cinematic documentary / portraiture style. Filmed in Sheffield and Hertfordshire, the cast were found after an extensive street casting process across the UK.