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Real Client Stories in ADP's New Spots by Havas New York

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Tabasco, Party City and Magnolia Bakery among ADP’s clients featured in the spots

Real Client Stories in ADP's New Spots by Havas New York

Automatic Data Processing, Inc. (ADP) unveiled the next great milestone in its evolution, a new global brand identity (Always Designing for People) and first-ever 360-degree brand campaign (“What Are You #WorkingFor?”) that highlight ADP’s understanding of the changing world of work. Live from SXSW 2019, ADP launched its multifaceted campaign through bold print ads and OOH featuring its manifesto, and TV spots that highlight the unique motivations and passions of ADP clients and their employees. The campaign was created by Havas New York. 

Following on the success of the launch, today ADP is launching the second phase of its rebrand campaign—evolving current client stories to illustrate how ADP’s partnership benefits their business and helps them achieve what they’re working for.

A new 30 second TV spot, “Imagine,” features clients Tabasco, Squeak E. Clean Studios and Party City showing what happens when you imagine a world where nothing gets in the way of doing great work. The script points out that these brands are able to stay true to their expertise because of ADP’s HCM solutions that help them spend less time on payroll and benefits.

This comprehensive campaign also includes individual spots named for and spotlighting wellness resort client Canyon Ranch, renowned bakery client Magnolia Bakery, and Airtech Automotive, a family-owned small business. 

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Client/Brand: ADP

Campaign: What Are You #WorkingFor?

S.V.P., Chief Marketing Officer: Lorraine Barber-Miller

V.P., Brand Strategy: Kelly Welch

Manager, Brand Marketing: Angela Yee


Creative Agency: Havas New York

Chief Creative Officer: Harry Bernstein

Global Executive Creative Director/Managing Director: Israel Garber

Creative Director, Art: Joseph Delhommer

Creative Director, Copy: Nick Elliott

Art Director: Eduardo Camacho

Senior Copywriter: Nick Terzis

Senior Designer: Gowoon Park

Visual Designer: Soojin Park

Senior Producer: Jen Tenaglia

Junior Producer: Charlie Williams

Director of Broadcast Business Affairs: Cathy Pitegoff

Business Manager: Liz Mistriel

Strategy Director: Lucien Etori

Executive Producer: Arturo Hernandez

Program Manager: Helen Lu

EVP, Group Client Lead: Stefanie Kubanka

Senior Account Director: Jizelle Andrews

Account Director: Alla Makagon

Account Executive: Thomas Giordano


Prouction: Sibling Rivalry

Director: Sandra Winther

Producer: Willa Goldfeder

Executive Producer: Shelby Ross

Partner/Executive Producer: Maggie Meade

Post Production

Edit: Nomad

Editor: Jai Shukla

Head of Production: Sheena Wagaman


Audio: Sound Lounge

Sound Engineer: Rob Sayers

Producer: Alicia Rogers


Music: Squeak E. Clean Studios

Creative Director/Composer: Zac Colwell

Executive Producer: Christina Carlo

Producer: Deborah Oh

Social Videos

Social: Studio6

Senior Producer: Colin Tarpey

Animation Director: Pete Berthold

Animator: Han Lyu

Print Production - Havas

Senior Print Producer: Zoya Feldsher

Retoucher: Devon Thomas

Production Artist: Seid Ramazan

Havas US, Mon, 23 Sep 2019 11:08:12 GMT