Automatic Data Processing, Inc. (ADP) unveiled the next great milestone in its evolution, a new global brand identity (Always Designing for People) and first-ever 360-degree brand campaign (“What Are You #WorkingFor?”) that highlight ADP’s understanding of the changing world of work. Live from SXSW 2019, ADP launched its multifaceted campaign through bold print ads and OOH featuring its manifesto, and TV spots that highlight the unique motivations and passions of ADP clients and their employees. The campaign was created by Havas New York. 

Following on the success of the launch, today ADP is launching the second phase of its rebrand campaign—evolving current client stories to illustrate how ADP’s partnership benefits their business and helps them achieve what they’re working for.

A new 30 second TV spot, “Imagine,” features clients Tabasco, Squeak E. Clean Studios and Party City showing what happens when you imagine a world where nothing gets in the way of doing great work. The script points out that these brands are able to stay true to their expertise because of ADP’s HCM solutions that help them spend less time on payroll and benefits.

This comprehensive campaign also includes individual spots named for and spotlighting wellness resort client Canyon Ranch, renowned bakery client Magnolia Bakery, and Airtech Automotive, a family-owned small business.