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Creative in association withGear Seven
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Ready the Nuggets for McDonald’s Australia’s Limited Edition Sauce Launch
28/06/2022
Group745
Advertising Agency
Sydney, Australia
178
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DDB campaign sees the launch of epic three day digital challenge 'Sauce Quest'
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Get your Chicken McNuggets ready for some serious dipping, as McDonald’s is releasing four super limited flavour sauces this July. 

Teaming up with DDB Sydney, the campaign teases the four new flavours along with Sauce Quest, a three day digital sauce hunt offering superfans a chance to secure their own supply before sauces hit restaurants.

The first limited release will see the return of fan favourite Cajun Sauce and the Aussie debut of Szechuan Sauce, both available in Macca’s restaurants nationwide from Wednesday 6th – Tuesday 19th July, while stocks last.

The Cajun Sauce is a perfect blend of Dijon mustard, vinegar, honey and spices to create a creamy, sweet yet tangy flavour. This fan favourite sold out the last time it was released in 2020, so you’d better be quick! While the Szechuan Sauce will get your taste buds tingling with an aromatic and rich blend of soy sauce, ginger, garlic and sesame oil. 

Tim Kenward, McDonald’s marketing director said, “We know how much Macca’s fans love our Chicken McNuggets and sauces and we can’t wait to release a limited stock of some our highly requested sauces like Szechuan and Cajun sauces.”

From 9am on Tuesday 28th June, Sauce Questers will need to solve some saucy clues and find the hidden sauce splatters, with the help of some of our friends. Find all splatters to go into the draw to claim a personal stash of the Cajun and Szechaun sauces.  

“Keep an eye on Macca’s socials for your first clue,” continued Tim Kenward.

Details on the remaining two sauce flavours will be shared soon.

For more information visit here and here

Credits
Work from DDB Sydney
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