Strategic brand and design consultancy Re has
announced two senior promotions and two new hires in the form of
creative director, Shannon Bell former head of verbal branding, creative
director Colin Cornwell former associate director and the appointment
of Tom Donald as head of strategy and Mark Liney as managing partner.
executive director of client services at Landor, Liney was instrumental
in leading Landor through record growth across their work with Siemens,
News Corp and IAG across London and Sydney. Liney is now responsible
for driving the next phase of Re's growth through existing clients and
Says Patrick Guerrera, CEO, Re: "Mark brings a wealth of high-end
strategic consulting experience with globally renowned organisations.
He'll play a pivotal role in in asserting our own credentials as the
leading strategic brand consultancy in Australia and beyond."
appointed head of strategy, Donald comes armed with over 20 years
experience and leaves his role as global innovations director at Beam
Suntory. His most recent work includes Canadian Club's 'Over Beer'
campaign, earning him a Silver Effiie. Donald previously worked with
M&C Saatchi chief strategy officer Justin Graham during his tenure
Droga5 and again as a freelancer of M&C Saatchi.
Cornwell's promotion to creative director comes after two years with the
business and an additional 14 years of international experience.
Already recognised as one of the industry's most influential creatives,
Cornwell has a Cannes Lion under his belt for his work with Nike x
Selfridges and multiple D&ADs.
Bell's promotion to creative
director comes after building Re's verbal identity department from the
ground up and crafting the agency's identity capabilities as a critical
part of brand development. Working across major clients including Optus,
CBA and Uniting, Bell has also been recognised by D&AD for her work
with Uniting and M&C Saatchi Group PR agency, Hidden Characters.
Guerrera: "Re is continuously evolving to meet the demands of our
rapidly changing industry. Re is home to the most innovative and diverse
minds creating the best client experience possible and producing the
best work across the globe. Colin and Shannon's brilliance are a
testament to the growth and success of our business.
Tom bring un-paralleled experience and expertise to the team. We're
excited for the next twelve months of growth for Re across both our
Sydney and London operations."
(Pictured L-R: Tom Donald, Shannon Bell, Mark Liney, Colin Cornwell)