Ogilvy North America
Tue, 18 Nov 2014 20:07:28 GMT
In collaboration with Ogilvy & Mather & Geometry Global, Glade is opening its one-of-a kind pop up boutique to inspire holiday shoppers to give the 'gift of feelings.' The boutique features a multi-sensory, immersive and interactive experience – including a journey through five dazzling spaces all inspired by Glade fragrances.
Check out #FeelGlade for photos and tweets from the night’s exclusive press launch.
The Glade Boutique features five unique, immersive experiences that bring to life, and creatively express, scent-inspired feelings and a few include:
Guests are also invited to engage with Glade fragrances with a visit to the “Scent Lab.” The “Scent Lab” features a candle wall housing 1,500 back-lit scented candles that form an artistic mosaic design.
The Glade Boutique is a must-visit holiday destination. It’s located at 408 W. 14th St. in New York’s Meatpacking District and will be open from Nov. 18 through Dec. 23., Mon – Fri (11:00 AM – 8:00 PM), Sat (10:00 AM – 8:00 PM) and Sun (11:00 AM – 7:00 PM).
As part of the broader holiday campaign, check out Glade’s holiday film release below. The music video features R&B singer Kevin Ross who composed an original song based on the Glade holiday Sparkling Spruce fragrance.
The song is getting rave reviews and has just been released on iTunes.
view more - Creative
Genres: Music performance
Categories: Home Appliances, DecoratingOgilvy North America, Tue, 18 Nov 2014 20:07:28 GMT