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Razorfish Make Song & Dance for McDonald's

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Music track and video to help celebrate iconic '1955 Burger'

Razorfish Make Song & Dance for McDonald's

This week Razorfish and McDonald’s celebrates the return of the ‘1955 Burger’ – a tasty classic burger inspired by the good old days of America – with a campaign playing out across YouTube, McDonalds.co.uk, Facebook and other digital media.
 

McDonald’s restaurants across the UK will be offering the 1955 through until Tuesday 26th November. To celebrate, Razorfish wrote a catchy song and created a YouTube music video, telling the story behind the burger using iconic 50s-style visuals but a modern-day musical style.  The fusion of retro and contemporary positions the burger as a ‘tribute to where it all began’.
 
You can see the video and hear the song here: McDonalds.co.uk
 

Credits


Campaign title: The 1955 – A tribute to where it all began
Creative Agency: Razorfish
Executive Creative Director: Sean Chambers
Creative Directors: Louis Clement and Cyril Louis
Copywriter:  Matt Mitchell
Art Director: Matt Seccombe
Agency Producer:  Sam Duckett
Exposure: YouTube, McDonalds.co.uk, Facebook, digital media, eCRM

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Genres: Tabletop

Categories: Fast food, Retail and Restaurants

Razorfish, Wed, 23 Oct 2013 09:51:05 GMT