Razorfish London Create ‘Summer of Sport’ for Lynx

This week sees Unilever brand Lynx launch their first weeklong Facebook campaign with global content and global video. Created by Razorfish London the campaign is comprised of two films, housed on YouTube, supported by a full Facebook ‘plug and play’ toolkit. It began roll-out from 19 August at the earliest and will last at least seven days in each market with different markets beginning at different times.

 

The campaign is expected to be taken up by scores of countries across Latin America, Africa, Middle East, Asia, Australia, New Zealand and Europe.

 

The campaign, ‘Summer of Sport’, features two films written by Razorfish and directed by Russell Bates of Crossroad films. Called ‘High Street Hurdles’ and ‘Hot Putt’ both feature women -- inspired by a summer of sport -- being driven to new heights to get the Lynx guy. The two films will be hosted on the prevalent Lynx YouTube channel http://www.youtube.com/thelynxeffect so that all the views can be properly aggregated. The video tags have also been supplied in French, German, Spanish, Portuguese and English.

 

View 'Hot Putt' below:

 

 

The Facebook toolkit contains all the assets each market could need including content (posts and accompanying images) suitable for posting each morning and afternoon of the weeklong campaign. These assets include images optimally sized for Facebook, animated gifs, behind-the-scenes photos, polls and cover photos that fans can use and take away.

 

View 'High Street Hurdles' below: