Tue, 17 Jun 2014 13:14:58 GMT
Razorfish Hong Kong, a pioneer of marketing in the digital age, celebrates a hat trick of wins at the 2014 Agency of the Year Hong Kong awards. The team scooped up Best Use of Mobile, for their work on Nike Locker Room; Best Idea – Social, for Nike Own the Night; and the grand prize of Digital Agency of the Year, Bronze.
Commenting on the win, Joanna Kalenska, Managing Director Hong Kong, said, ‘Razorfish’s Nike team continue their 10 year legacy of award-winning work, adding two more trophies to their 2014 pile. They’re stacking up fast!’
Kalenska continues, ‘Our bronze Agency of Year accolade is about more than the Nike team. 2013 was a year of business transformation for Razorfish and our biggest clients. We helped our clients navigate new technologies and transform their businesses. The team worked with some of the world’s biggest brands including Intel, HSBC, Converse, Tourism New Zealand, Delta Air Lines and DHL, to name just a few. Not only is the Hong Kong team leading global work, we’re consistently breaking new ground, and that’s what makes Razorfish a world-class leader. I certainly felt privileged representing the team and collecting our accolades.’
Nike Own the Night
On behalf of Nike, Razorfish Hong Kong broke new ground on two fronts for the award-winning summer campaign, Own the Night. Not only did the team manage to get thousands of Hong Kong youths playing sport in the peak of summer, Razorfish also left a legacy on social media platform WeChat by creating five new functionalities. This campaign allowed Nike to be the first brand in Hong Kong to roll out the new WeChat menu bar. This piece of work won the award for Best Idea – Social.
Nike Locker Room
Did you know Hong Kong has sneaker speculators? Sneakers are hot property in our city, shoe speculators used to be present at every Nike product release, until Razorfish created Nike Locker Room. The team were tasked to connect with and recruit true sneaker enthusiasts in Hong Kong, to cut out the speculators, and allow Nike to engage, via mobile, with their community by placing their products directly in the hands of their true target market. The campaign was so powerful sneaker speculators are a thing of the past for Nike Hong Kong, ensuring Nike remains the aspirational and inspiring brand we all know it to be. This piece of work won the award for Best Use of Mobile.
This hat trick of awards is a timely compliment to the announcement of Joanna Kalenska’s promotion from General Manager to now, Managing Director of the Razorfish Hong Kong office. Joanna has led the Hong Kong office for over 18 months, driving the award-winning work.
Erik Hermanson, Senior Vice President, Business Consulting – APAC, comments on the promotion, ‘Joanna Kalenska has been with Razorfish Hong Kong for just over a year now and has done an excellent job ensuring that the office continues to develop and deliver the best possible work for our clients. Joanna has a strong international marketing and client services background and has been a huge asset to supporting and growing the MNC clients we support out of the Hong Kong office. She is well deserving of the recent promotion from GM to Managing Director, and I look forward to seeing Joanna's continued success at Razorfish.view more - Awards and EventsRazorfish, Tue, 17 Jun 2014 13:14:58 GMT