Razorfish Digitally Leads 8 of Hong Kong's Top 100 Brands

Hong Kong. Razorfish Hong Kong congratulates eight of its clients on achieving ‘Top 100 Brands’ status, in a research report released by CampaignAsia. Razorfish clients Nike (7), HSBC (13), Coca cola (18), DHL (41), Lenovo (47), SKII (51), Pampers (58) and Olay (64) all made the list.

Speaking of the achievement, Joanna Kalenska says, “Our social and digital work with brands like Nike show the power of digital influence, high above traditional advertising. The CampaignAsia report shows Nike has one of the smallest adspends for 2013, significantly less than sportswear rival Adidas, despite this reduce spend Nike’s ranking as a Top Brand is much higher. The writing is on the wall for traditional adspends in Hong Kong.”

As a thought leader on digital experiences, Razorfish challenges the conventional wisdom that brands are best built through advertising. Razorfish’s work for Nike is a modern legacy of best-practice digital work across the Greater China region. Nike and Razorfish Hong Kong have worked on multiple campaigns, two highlights have been Nike Own the Night, and Nike Locker Room.