Raymond Mfon Unveils Profound ‘EWAFE’ Exhibition at Tag’s London HQ

Photographer and Tag’s studio manager, Raymond Mfon, has unveiled his exhibition, ‘EWAFE,’ at Tag’s London headquarters, showcasing the breathtaking beauty of Uganda through his lens. Hosted at Tag HQ in the heart of Soho, attendees were treated to an immersive experience that captured the essence of the landscapes, the vibrant energy of the children, and the everyday life of the locals that Raymond witnessed first hand. 

Ray’s photographic journey in Uganda started in 2017, where he cultivated meaningful connections with individuals who would later become the central figures in his compelling photographic narrative. Six years on, Ray’s latest exhibition features a collection of cherished photographs from his recent time in Uganda, after embarking on a transformative three-month sabbatical with his family. 

Amidst capturing thousands of photographs, Raymond seized genuine moments, authentically portraying the lives of real people and their communities. Upon his return to Tag, Ray shared his extraordinary collection with head of photography, Amanda Wallis, who recognised the impact embedded in his work. 

The exhibition, which has free admission and is available for all those coming into Poland Street over the coming months, encourages visitors to contribute to charitable causes close to Raymond's heart, including the Kitezi Climate Skaters & Kitintale Skate Park (supported by Skate Aid Uganda and the Uganda Skateboard Union) & East Coast Boxing Club. 

Supported by Ray’s managers and colleagues at Tag, the exhibition launched on 16th November and will remain on display at Tag HQ until Spring 2024.

Raymond Mfon, photographer and studio manager at Tag, comments: “This journey, from the early stages of preparation to this very moment, has been a whirlwind of emotions. It's very rare when you get friends and colleagues to really pour into something that is not their own, and I want to thank everyone involved in making this happen.

This exhibition is not about me, but about the people we encounter, the connections we make, and the moments we capture. Uganda, in particular, holds a special place in my heart, and this exhibition is a tribute to all those incredible souls who have touched my life.”

Those interested in donating to the above charitable causes can visit here. 

Photography by Rik Grant