Ray-Ban has launched this fantastic animated film for the release of its round-rimmed sunglasses.

Created by Marcel, Paris, the spot features animation from Passion’s McBess and Simon. It tells the story of a bleary-eyed office worker leaving his day job before transforming into a hardened biker in such beautifully crafted fluidity thanks to the deft touch of McBess and Simon. 

The end-line reads, ‘Ray-Ban Round - No Squares Allowed’.