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Raving Jungle Animals Transport You Into the Metaverse in Meta Campaign

Creative 348 Add to collection

Object & Animal's Andrew Thomas Huang teams up with Droga5 New York on new spot

Raving Jungle Animals Transport You Into the Metaverse in Meta Campaign

Object & Animal's Andrew Thomas Huang has teamed up with Meta (formerly Facebook) and Droga5 NY on the new film 'The Tiger & The Buffalo'.

The creative shows a group of art students exploring a museum when they are drawn into a new 3D reality in a way they never expected. A Henri Rousseau painting - Fight Between a Tiger and Buffalo - bursts into life, revealing a world of lush vegetation, distant planets, raving flamingos and bears. 

The story of the fight between a tiger and buffalo comes to life through the lens of Andrew Thomas Huang, a Grammy-nominated Los Angeles-based artist and filmmaker known for his iconic visual style and collaborations with Bjork, FKA twigs and Thom Yorke among others.

With Andrew’s creative oversight and characters designed by Sonny Gerasimowicz, who designed the Wild Things in Spike Jonze’s Where the Wild Things Are, the team built a cast of puppets and combined them with machine learning artificial intelligence techniques that synchronise to illustrate the warm and welcoming nature of the metaverse. 

To craft this immersive experience, Object & Animal partnered with Electric Theatre Collective to develop a process using AI machine learning to treat the live-action animal puppets and connect them with the 3D CG environments they inhabit, then render everything in a style-inspired by Henri Rousseau.

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Director: Andrew Thomas Huang

DOP: Andrew Yuyi Truong

Partner & Executive Producer: James Cunningham Partner & Executive Producer

Producer: Stine Moisen

Character Designer: Sonny Gerasimowicz Puppet Fabricator

Puppet Production Designer: Evaline Wu Huang


CMO: Alex Schultz

VP Global Brand Marketing: Andrew Stirk

VP Marketing Insights: Rick Malins

VP Operations, Facebook Reality Labs: Rebecca Van Dyck

VP Marketing, Facebook Reality Labs: Brian Irving

Executive Creative Director: Thomas Markham

Global Chief Creative Officer, Facebook Reality Labs: Josh Higgins

Global Director, Brand Marketing: Jasmine Summerset-Karcie

Brand Marketing Managers: Ambra Duncan, Kaitlin Giannetti, Stacey Skulnik Brand Strategist

Marketing Insights Lead: Jenn Dahm

Marketing Researcher: Nikki Rand

Director Strategic Media Planning, North America: Radhika Narang

Strategic Media Planning, North America: Jessica Lewis, Nick Mejia Executive Producer, Creative

Associate General Counsel: Varty Hindoyan, Ariane Newell

Lead Paralegal: Mick Stewart

Legal Counsel: Paul Sousa

Business Affairs: Lauren Judelson

Communications Lead Manager: Lisa Stratton

Consumer Communications Manager: Bjorn Trowery


Creative Chairman: David Droga

Co-Chief Creative Officer: Felix Richter

Group Creative Director: Thom Glover

Creative Directors: George McQueen, Tom McQueen Senior Copywriter

Senior Art Director: Sarah Karabibergian

Design Director: Daniel Pulito

Designer: Kenisha Rullan

Junior Designer: Calen Chung

Executive Producers, Film: Mike Hasinoff, Deepa Joshi Associate Producer, Film

Senior Music Supervisor: Mike Ladman

Music Supervisors: Brad Nayman, Brandy Ricker Business Affairs Manager

Senior Traffic Manager: Wendy Kaplan

Chief Brand Strategy Officer: Harry Román-Torres

Group Strategy Director: Diana Gonzalez

Brand Strategy Director: Anthony Perez

Strategist: Isaiah Brown

Group Communications Strategy Director: Jonathan Daly Communications Strategy Director

Senior Communications Strategist: Chris Wiegand

Junior Communications Strategist: Russell Harris

Chief Knowledge Officer: Andy Littlewood

Senior Data Strategist: Rosa Zhang

Data Strategist: Sean La’Brooy

Group Account Director: Caitlin Patrick

Account Director: Gabrielle Barbuto

Account Supervisor: Guillermo Betancourt

Account Manager: Anna Ferrell

Senior Project Manager: Christine DiStasio


Editor: Andy McGraw

Executive Producer: Lauren Bleiweiss Producer

Assistant Editor: Jillian Sarao


Music Supervisor: Sunny Kapoor Composer

King Lear

Sound Designer & Mixer: Ed Downham

POST PRODUCTION: Electric Theatre Collective

Senior Producer: Antonia Vlasto

VFX Supervisors: Ryan Knowles, Simon French, Dan Yargici

VFX Shoot Supervisor: Robert Olsson

2D Artists: Ludvig Hallenius, Rafa Vormittag, Thiago Vilas Boas, Tane Welham, David Birkhill

3D Artists: Andras Ormos, Florian Rigollet, Robert Reinschedl, George Savvas, Carl Krause, Gareth Bell, Igor Velichko, Jack Powell, Harsh Borah RND Pipeline

DMP: Dave Gibbons, Marc Adamson

Colourist: Luke Morrison

Genres: Visual VFX

Categories: Social networking, Sports and Leisure

Object & Animal, Mon, 15 Nov 2021 17:01:00 GMT