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Creative in association withGear Seven
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Raven Mail in FCB's GoT Inspired Campaign for Chicago Humanities Festival

26/09/2019
Advertising Agency
Chicago, USA
198
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Some notable upcoming speakers among George R.R. Martin this fall are Patti Smith, Julia Louis-Dreyfus, Henry Louis Gates, Jr. and John Hodgman

In honour of the Chicago Humanities Festival (CHF)’s fall speaker – “ A Game of Thrones” author George R. R. Martin – the organisation, in partnership with FCB Chicago, encouraged community members to get tickets to the event by launching the nation’s first-ever direct mail campaign sent by RAVEN, bringing the infamous GOT series to life.

Chicagoans may have seen the special deliveries overhead at local houses, high-rise apartments or notable Chicago destinations – just how messages are delivered in GOT.


The scrolls were delivered throughout the city to encourage Chicagoans to become members of CHF, gaining early access to tickets year-round, including Martin’s speaking engagement at Chicago Symphony Orchestra on October 11.

“We knew we had to celebrate having the brilliant mind behind “A Game of Thrones” as an upcoming speaker in a unique and authentic way,” said Philippe Bahar, Chicago humanities executive director. “Utilising trained ravens to deliver our announcements felt like the perfect way to tap into the beloved series while also inspiring the community to discover what we’re all about. Our organisation hosts more than 130 events a year that we know people who enjoy creative and thought-provoking topics would love to participate in.”

"Chicago Humanities Festival brings such amazing speakers to Chicago,” said Avi Pinchevsky, FCB Chicago SVP, executive creative director. “When we heard that George R.R. Martin was coming, we knew we had to spread the word in a way that speaks to his work – the first-ever direct mail campaign delivered by raven."

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