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Rapper Lil Dicky Gets the Jump on the Super Bowl Halftime Show with First Ever ‘Gopuff Quartertime Show’

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Teaser created by Mirimar features Cardi B and her signature Whipshots vodka-infused whipped cream

Rapper Lil Dicky Gets the Jump on the Super Bowl Halftime Show with First Ever ‘Gopuff Quartertime Show’

Lil Dicky - rapper, comedian, and star of FXX’s critically-acclaimed show 'Dave', revealed via video on Twitter that he is teaming up with Gopuff to present entertainment faster during the Big Game. In response to having not been invited to perform in this year's Halftime Show, Lil Dicky decided to take matters into his own hands and get the jump on halftime with the first-ever LIVE 'Gopuff Quartertime Show' on Twitter and his YouTube Sunday 2/13 during the first quarter of the Big Game.  

The teaser features Cardi B and her signature Whipshots vodka-infused whipped cream, and sets up the one-of-a-kind music spectacle that will stream between the first and second quarters of the Super Bowl. The Gopuff Quartertime Show is designed to deliver entertainment fast—as fast as Gopuff delivers everyday essentials. It will feature celebrity cameos, and an epic performance from the artist and give fans an incentive to experience Gopuff.

Created with award-winning creative agency MIRIMAR and produced by Prettybird, the 'Gopuff Quartertime Show' was directed by Kitao Sakurai. The concept marks Gopuff’s first-ever Big Game marketing moment and is uniquely designed to target key audiences off network and on social media including YouTube.

“Like Gopuff, Lil Dicky was born in Philadelphia and has quickly amassed a loyal fan base who care about creativity and culture. As consumers’ consumption needs evolve—both in media and in delivery—we love that the Gopuff Quartertime Show instantly brings fans entertaining content faster than ever before,” said Daniel Folkman, SVP business at Gopuff.

“Gopuff is a hugely ambitious, active brand. Rather than buy a traditional 30’ sec spot and hope it breaks through, we created an entertainment platform that can be ongoing, achieve awareness and get people actively experiencing Gopuff,” said John McKelvey, founder and chief creative officer of MIRIMAR.

Gopuff recently launched in Los Angeles, the hometown of this year’s Super Bowl, and is now delivering everyday needs to more than half of Los Angelenos (7+ million) in as little as 15-20 minutes, and also delivers to more than 70% of folks in the city of Cincinnati. To celebrate what’s to be one of the newest Big Game traditions, Instant Needs leader Gopuff will offer $10 off the first 3 orders for new customers at the start of the “Gopuff Quartertime Show” with the code QUARTERTIME.

Lil Dicky is known for subverting culture with his music videos such as Earth, Freaky Friday, Professional Rapper, and Save Dat Money, with collective views in the billions.

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Dan Folkman: SVP Business

Erica Matthews: VP Global Marketing & Communications

Jessica Lauria: Head of Brand Marketing

Heather Brown: Head of Production

Sophie Novick: Brand Manager

Paymon Parsia: Sr Producer

Michael Raspatello: Head of Category Marketing

Sam McGrane: Sr Producer

James Chang: Sr Producer

Joseph Jones: Head of Creative Services

Marshall Osborne: Head of Business Development

Karly Bader: Chief of Staff

Talent: Lil Dicky


John McKelvey: Founder & Chief Creative Officer

Luke McKelvey: Founder & Managing Director

Nick Morrissey: Executive Creative Director

Eron Broughton: Creative Director / Art Direction

Meredith Chase: Chief Strategy Officer & Partner

Mandy Wakimoto: Group Account Director

Bella Davies: Creative / Art Direction

James Kunzler: Creative / Art Direction

Winston Farley: Creative / Copywriting

Molly Barela: Group Account Director

Dieter Lebbe: Head of Production

Holly Fisher: Senior Producer

Lindsey Reynolds: Senior Project Manager

Cindy Lewellen: Business Affairs


Director: Kitao Sakurai

Vice President / Executive Producer: Suzanne Hargrove

Director of Production: Tracy Hauser

Producer: Carr Donald

Producer (Atlanta): Donald Williams

Production Supervisor: Nick Shandra

DP: Brian Lannin

Production Designer: Kai Boydell

Wardrobe Stylist: Romy Itzigsohn

Music: Lil Dicky

Barking Owl: Composition/ Music Editing, Sound Design & Mix

Composition/Music Editing: Houston Fry

Sound Design: Gus Koven

Mix: Mike Franklin

Creative Director/ Co Founder: Kelly Bayett

Producer: KC Dossett

Editing: Cabin

Managing Partner: Carr Schilling

Editors: Chan Hatcher, Taylor Walsh

EP: Adam Becht

Cutting Assistant: Dusten Zimmerman

AE: Tara Wall

Producer: Katy Lester

VFX: Kevin

Partner/Senior Executive Producer: Sue Troyan

Partner/Executive Creative Director: Tim Davies

Senior VFX Producer: Jami Schakel

Designer: Miguel Delcan

2D: Gareth Parr, Steve Gibbon, Rob Winfield, Susanne Scharping

Color: Company 3

Colorist: Sofie Borup

Color Producer: Alexandra Lubrano

Genres: Comedy

Categories: Retail and Restaurants , Food delivery platform

Sapka Communications, Tue, 08 Feb 2022 09:02:25 GMT