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RAPP Up the Year with RAPP’s Christmas Card

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Agency uses data to create wrapping paper that is sure to make your loved ones appreciate their gifts

RAPP Up the Year with RAPP’s Christmas Card

It’s that time of the year again…You’ve worked your socks off all year to buy your loved one a pair of novelty socks. Or a shower gel. Or a head massager. Well, RAPP wants to make sure these gifts are well appreciated! Enter the #RappUpTheYear wrapping paper. A personalised wrapping paper for each of their clients, using data and personalisation to ultimately get a few laughs.

Ben Golik, Executive Creative Director at RAPP said: “This year's been all about bringing data and creativity together, and we wanted to reflect that in our Christmas card. All of our agency friends received a unique sheet of wrap, with a fun take on the true effort that goes into buying the perfect gift."

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Genres: Comedy

RAPP, Fri, 16 Dec 2016 11:02:52 GMT