RAPP UK has appointed Andy Rowe as its new Head of Marketing Sciences. Tasked with developing and leading the data science and analytics team, Rowe will also be responsible for nurturing clients in the art of data decisioning to drive business transformation.
Reporting into both Shiona McDougall, SVP Strategy, and Carolyn Stebbings, SVP Data and Technology, Rowe will lead a team responsible for optimising the performance of omni-channel campaigns including social media, as well as undertaking segmentation, modelling and data mining. In addition, Rowe and his team will further build data visualisation for RAPP’s clients across media, creative and data-tech.
Prior to joining RAPP UK, Rowe spent over 10 years at MRM Meteorite, most recently as Head of Data Planning. During his time there he worked with clients such as easyJet, TSB, Vauxhall, Amazon, Standard Life, Royal Mail, NSA and Blackberry. He also built an impressive awards cabinet including DMA golds, Data Strategy golds, a Marketing Week Engage gold and a Data IQ gold.
Shiona McDougall, SVP of Strategy at RAPP UK, said: "Andy is a hands on practitioner with a wealth of experience and substantial gravitas. He will take leadership of the current data science and analytical team, building the team’s capabilities to encompass greater digital measurement skills alongside the current strong foundational elements of data science and analytics. We’re thrilled to have him on board and look forward to bringing his skills to more RAPP clients.”
Andy Rowe said: “I’m delighted to join an agency with solid ambition and a strong focus in developing its marketing sciences offering for its clients. RAPP knows and champions the individual, making the art of data science pivotal to its vision. To be a part of such a forward thinking and fiercely individual agency is a privilege I can’t wait to be part of.”