John Perkins, managing director of RAPP, is delighted to announce that Mike Wells has been promoted to the newly created position of digital director.
In his new role, Wells will be responsible for driving digital integration across RAPP’s entire creative, media and data client base to further increase the reach and effectiveness of digital engagement.
Wells has been with the company for six years and in this time he has been responsible for running and growing a number of key digital accounts. He has led large-scale global projects, including platform consolidations and CRM/behaviour support programs, as well as successful new business pitches for healthcare and consumer brands.
Perkins said: “Mike has been spearheading innovative digital solutions for global clients across a number sectors and his commitment has delivered significant growth. This promotion and the creation of this new role is a reflection of this success.”
Wells said: "Our focus is helping our clients connect the disparate pieces of digital, together with data, to deliver effective customer experiences. This approach resonates with our clients and I am very excited about the future for RAPP in this space.”