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RAPP Produce New Virgin Media Campaign


The integrated direct response piece promotes the mobile network’s unlimited mobile tariff

RAPP Produce New Virgin Media Campaign


Virgin Media’s direct response campaign for its new Premiere mobile tariff is launching this week.
The creative idea is based around the proposition that Virgin Media knows no limits thanks to its new mobile tariff offering unlimited data, texts and calls to UK landlines on the largest 3G networks in the UK.
As part of its strategy to reward loyalty and to encourage customers to take up all four Virgin Media services, the company has introduced an unbeatable value unlimited data tariff for its customers and a range of competitive tariffs to suit every type of mobile user starting at just £13 per month.
Aimed at existing Virgin Media customers, the direct response campaign features the word ‘Unlimitacular’ in big bold lettering, accompanied by a big Vegas style glittery star, to reflect that Virgin Media’s new mobile package is worth putting up in lights. The strapline reads: ‘Made up just for Virgin Media customers.’ The creative will run in customer DM, bill inserts and emails and the campaign will run across national press, outdoor, door drops and online in owned and bought media.
The new Premiere tariff is priced at £23 per month for Virgin Media customers. This includes unlimited data, text and calls to landlines and 2,500 minutes of calls to mobiles. The new tariff features inclusive insurance and three months free Spotify, which no one else in the market currently offers. In addition Virgin Media is launching other new tariffs options so there’s a deal for every mobile phone user with prices starting from as little as £18 per month for the new ‘Starter’ tariff, or £13 per month for Virgin Media customers. Not only do Virgin Media customers enjoy reduced costs, saving £5 per month on each tariff, but they also benefit from unlimited calls and texts to other Virgin Mobiles.
Marco Scognamiglio, chief executive of Rapp UK, said: “Yet again, Virgin Media is leading the market and offering an unbeatable new service to meet the growing demand for data from its mobile customers. We want everyone to know about this great value tariff and to reap the benefits of being a Virgin Media customer.”
Michael Payne, director of customer insights and one-to-one marketing at Virgin Media, said: “As people look for the best value, we’re rewarding loyalty with some amazing mobile tariffs with unlimited offerings our customers can enjoy without worrying about hidden extras. This campaign demonstrates how powerful our new mobile package is and delivers the message that it’s designed with our customers in mind.”
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Categories: Mobile phones, Utilities

RAPP, Fri, 13 Jul 2012 10:10:21 GMT